Riba:
- Ƙarfin ma'anar murya da sautin alama tare da sifofin siffa, misali jimloli da jerin abubuwan yi/ kar a yi da koyar da shi ga hankali na wucin gadi.
- Ikon daidaita fitowar AI zuwa daidaitaccen sautin alama tare da rubutun samfurin (yan-harbe) da jagorar salo
- Fahimtar cewa babban majiɓincin muryar alamar shine marubucin, kuma cewa sarrafa daidaito na mutane ne.
Alamu biyu na iya siyar da samfur iri ɗaya amma “magana” gaba ɗaya daban. Wani ya ce maka kamar aboki a kan titi, "Zo, gwada wannan, ba za ka yi nadama ba"; ɗayan ya ce, "An gina samfurinmu da injiniyanci wanda ke sake fasalta matsayin masana'antu." Wannan bambamcin shine muryar alamar: daidaitaccen yanayin edita ta alama. Sautin shine yanayin tunanin mutum a cikin rubutun da aka bayar - iri ɗaya na iya zama mai sha'awar a cikin sakon taya murna ko mai tsanani a cikin neman gafara; amma “mutum” iri ɗaya ne ke magana a cikin duka biyun. Muryar alama ita ce mafi mahimmancin kadara amma mafi lalacewa. Kuma a nan ne babban haɗari a cikin shekarun AI ya ta'allaka ne: AI yana magana "matsakaici" ta tsohuwa, ma'ana yana kula da goge muryar alamar ku kuma rage shi zuwa sautin da ke kama da kowa.
Manufar wannan rukunin shine koya wa AI yin magana da muryar alamar ku. Bari mu tsara ƙa'ida ta asali tun daga farko: Babban majiɓincin sautin alama shine marubucin. AI ya rubuta a cikin muryar alamar ku kamar yadda kuke koyar da shi; Tabbatar da daidaito da daidaitawa na ƙarshe koyaushe na ɗan adam ne.
Ƙirƙirar muryar alamar alama: daga zayyanawa zuwa abin koyi
Yawancin nau'ikan suna bayyana muryar su da kalmomi guda biyu kamar "abokai da ƙwararru." Wannan bai isa ba ga AI (kuma ga yawancin mutane); Domin “na gaskiya” ya bambanta ga kowa. Akwai kayan aikin kankare guda uku don koyar da muryar alama ga AI:
1. Siffar siffa (3-5) + akasin haka. Ƙara "amma ba haka ba" kusa da kowace sifa. Wannan iyaka yana kaifafa sauti.
- Gaskiya, amma ba cavalier.
- Mai ilimi, amma ba mai kula ba.
- Gajere kuma bayyananne, amma ba rashin kunya ba.
2. Misalin jimloli (yan harbi). Ba da ainihin jimlolin AI 3-5 da aka rubuta a cikin muryar alamar. Dabarar "ɗan-harbi" (ƙadan misalan) yana ba da samfurin tare da ƙirar ƙira maimakon kwatancin ƙira kuma yana ƙara daidaito sosai. AI yana koyon kari, zaɓin kalmomi da tsayin jumla daga misalai.
3. Jerin abubuwan yi/ba a yi ba. Rubuta a fili abin da za ku yi amfani da shi da abin da ba za ku taɓa amfani da shi ba:
- Yi amfani da: "kai" harshe, gajerun jimloli, misalan yau da kullum.
- Amfani: clichés na kamfanoni kamar "muna alfaharin yiwa abokan cinikinmu hidima", baƙar magana, jargon Turanci.
Tukwici: Ƙayyade muryar alamar ku sau ɗaya kuma ajiye ta a matsayin "jagorancin salo." Manna wannan jagorar a saman faɗakarwa don kowane sabon zaman abun ciki. Don haka, kowane rubutu yana ɗauke da murya ɗaya; Ba ku sake kwatanta sautin a kowane lokaci.
Katin murya mai alama: samfuri mai kwafi
Cika samfurin da ke ƙasa kuma haɗa shi zuwa farkon kowane faɗakarwa. Wannan shi ne takarda guda ɗaya wanda ke ba AI "ainihin sauti" na alamar ku.
BRAND VOICE CARDBrand: [suna] - [bayanin jimla ɗaya] Siffofin sirri: [adjective 1] (amma ba [kishiyar]), [adjective 2] (amma ba [kishiyar]), [adjective 3] (amma ba [kishiyar]) Adireshi: [misali. "kai" harshe, abokantaka / "kai" harshe, girmamawa] Salon jumla: [misali. gajere, kai tsaye/saili, siffantawa]Misali jimloli (rubuta cikin wannan muryar):1. "[ainihin jumlar alamar]"2. "[misali na biyu]" 3. "[misali na uku]" AMFANI: [kalmomi/jumloli] KAR KA AMFANI DA: [haramtattun kalmomi/clichés]
Sautin aikace-aikacen faɗakarwa:
Rubuta daidai da bin BRAND VOICE CARD a ƙasa.[manna katin nan] Aiki: Rubuta [abun ciki]. Bayan rubuta, bayyana a cikin jumla ɗaya dalilin da yasa kalmomi/jimloli 3 da kuka yi amfani da su suka dace da muryar wannan alamar (binciken kai).
Layin ƙarshe ("mai kula da kai") yana tilasta AI don tabbatar da zaɓin sa; Wannan yana sauƙaƙa gano karkatattun sauti.
Sautin: sauti iri ɗaya, kunna daban-daban
Muryar alama tana dawwama; Sautin ya bambanta dangane da yanayin. Alamar abokantaka iri ɗaya:
- Bikin (sabon samfur): m, mai kuzari.
- Rikici / gafara (bayan kuskure): mai tsanani, ɗaukar nauyi, kwantar da hankali.
- Koyarwa (yadda-to): haƙuri, bayani.
- Sayarwa (kamfen): lallashi amma ba turawa ba.
Faɗa wa AI sautin daban tare da kowane rubutu: "Wannan imel ɗin gafara ne; kiyaye sautin da gaske kuma da gaske, babu wargi." Katin sauti + takamaiman umarnin sauti yana aiki tare.
Teburin da ke ƙasa yana nuna saƙo ɗaya a cikin muryoyin iri uku daban-daban (saƙon: "sabon fasalin ya fito"):
alamar sauti
misali jumla
abokantaka / matasa
"Sabon fasalin mu yana nan, zama farkon wanda zai gwada shi!"
Kamfanin / abin dogara
"Mun gabatar muku da sabon fasalin mu wanda ke inganta ƙwarewar mai amfani."
Gwani/masu fasaha
"A cikin sabon sigar, mun ƙara wani Layer na atomatik wanda ke hanzarta tafiyar aikinku."
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Rubuta rubutu tare da muryar alamar mu, muryarmu mai gaskiya ce.
Wannan ikirari kuskure ne: "na kusa" kadai ba ya samar da tsari. AI yana kula da sautin "abokai" gabaɗaya; Ko ya yi daidai da ainihin muryar alamar ta kasance daidaituwa.
Ƙarfi mai ƙarfi:
BRAND VOICE CARDBrand: yoga da aikin numfashi - yana ba da sararin samaniya "ba tare da hukunci" don masu farawa ba. Siffar halayen mutum: dumi (amma ba stilted), kwantar da hankali (amma ba mai barci ba), ƙarfafawa (amma ba mai karfi ba). "Idan kana da minti biyar yau, ya isa."2. "Babu wani abu kamar samun daidai; fara kawai."3. "Ji abinda jikinki ke gaya miki." AMFANI: "kai", "yau", "isa", jaddada numfashi/lokaci. AMFANI: "dole", "ya kamata", yaren wasan kwaikwayon, yawan tashin hankali. Aiki: Rubuta taken Instagram mai jimla 3 yana sanar da sabon zaman "shakata dare". Sannan bayyana dalilin da yasa kalmomin 2 da kuka yi amfani da su suka dace da sautin.
Bambanci a bayyane yake: faɗakarwa na biyu yana ba AI tabbatacciyar duniyar rhythm da kalmomi don yin koyi; Iyakoki kamar haramcin "kamata" suna kare muryar.
uku mini lokuta
Case 1 - Riba haɗin murya. Tawagar kafofin watsa labarun mutum biyar tana samar da sakonni 120 kowane wata; Muryar alamar ba ta da kyau saboda fahimtar kowane marubuci game da "na gaskiya" ya bambanta. Sun ƙirƙiri katin murya na gama gari kuma sun ƙara shi zuwa kowane faɗakarwa. Bayan wata daya, a cikin binciken mai karatu, fahimtar cewa "sautin alamar ya saba da daidaituwa" ya karu sosai; Ba a haɗa muryar da mutum ba sai da katin.
Case 2 - Ikon 'yan-harbi. Alamar kamfani ɗaya kawai tana kiran AI "rubutun ƙwararru" kuma fitowar ta fito cikin sanyi. Sun ƙara ainihin sakin layi guda 4 da aka rubuta a cikin muryar alamar a matsayin misalai. Daga misalan, YZ ya ɗauki sautin na musamman na "mun magance shi tare da ku"; lokacin gyarawa ya rage rabin kowane rubutu.
Case 3 - Kuskuren sautin. Alamar ta sa AI ta rubuta imel ɗin gafara bayan faduwar tsarin, ba tare da tantance sautin ba. AI yana amfani da tsohuwar alamar "muryar farin ciki" kuma ta ce, "An ɗan sami matsala, amma kada ku damu!" Ya samar da jumla mai sauƙi kamar: Wannan zai ƙara fusata masu amfani. Editan ya lura kuma ya sake buga sautin a matsayin "mai tsanani, ɗaukar nauyi." Darasi: murya tana gyarawa, amma an bayyana sautin musamman a kowane rubutu.
Kuskuren gama gari
- Bayanin sauti tare da sifa guda ɗaya. Ba ya ba da tsarin "m"; Ana buƙatar jumlolin misali da iyakoki.
- Ba bayar da misali jumloli (yan-shots). Samfurin ba zai iya samun ƙwaƙƙwaran kari don yin koyi da shi ba.
- Ba daidaita sautin daidai da yanayin ba. Yakamata uzuri da taya murna su kasance da murya daya amma sautin daban.
- Sake rubuta katin sauti kowane zama. Shirya kuma ajiye sau ɗaya, liƙa akai-akai.
- Ba sa lissafin ban. Ba tare da jerin "kada ku yi amfani da su ba", AI yana zamewa cikin clichés da jargon.
Tsanaki: AI na iya jan hankali a hankali daga muryar akan dogon rubutu; Sakin layi na farko ya dace da alamar, sakin layi na gaba a hankali ya zama "matsakaici". A cikin dogon rubutu, duba kowane sashe daban don sauti; Kada ku kalli sakin layi na farko kawai kuma ku yarda da duka.
a takaice
Muryar alama ita ce daidaitaccen hali na alama, yayin da sautin shine saitin wannan hali gwargwadon halin da ake ciki. AI yana magana "matsakaici" ta tsohuwa; Don yin magana da muryar tambarin ku, kuna buƙatar ba shi ainihin sifa (tare da akasin sa), misali jimloli (yan-harbe) da yi/kar a jera. Tattara wannan a cikin katin murya mai alama kuma ƙara shi zuwa kowane faɗakarwa. Ƙayyade sautin daban a kowane rubutu. Amma ku tuna: kai ne babban mai kula da sauti; Aikin ku ne ganowa da gyara faifan sauti na AI a cikin dogon rubutu.
Aikin aikace-aikace
Don alamar (tambarin ku, na abokin cinikin ku, ko tambarin ƙirƙira), kammala alamar katin muryar da ke sama: Siffai 3 (tare da savani), roko, salon jimla, jumloli 3 misali, amfani/kar a yi amfani da jeri. Sannan tambayi AI don nau'ikan abun ciki guda biyu daban-daban tare da wannan katin: sakon taya murna (sautin mai daɗi) da saƙon uzuri (sauti mai mahimmanci). Yi la'akari da ko rubutun biyu suna isar da murya iri ɗaya kuma ko sautin ya canza daidai.
jerin abubuwan dubawa
- [ ] Na shigar da sautin alamar tare da siffa + antonym + jumla misali?
- [ ] Na ƙara jumlolin misalan ƴan-harbi zuwa ga faɗakarwa?
- [ ] Shin na ayyana jerin "kada ku yi amfani" (an haramta)?
- [ ] Na ƙayyade takamaiman sautin mahallin cikin kowane rubutu?
- [ ] Na duba dogon sashe na rubutu ta sashe don kowane sabani daga sauti?