Ƙarshe-zuwa-Ƙarshen Abun ciki Gudun Aiki da Aunawa

Riba:

• Ability don haɗa ra'ayi, samarwa, kula da inganci da rarrabawa cikin aiki guda mai maimaitawa
• Ikon ayyana ma'auni waɗanda ke auna aikin abun ciki da kuma tantance su da hankali na wucin gadi
• Ikon kafa ɗakin karatu na gaggawa na sirri da tsarin aiki na abun ciki

A cikin raka'o'in da suka gabata, kun sami ƙwarewar mutum daga alamar murya zuwa rubutun yaƙin neman zaɓe, SEO zuwa imel, taƙaitaccen gani zuwa gwajin A/B, da sarrafa inganci zuwa iyakokin ɗa'a. A cikin wannan rukunin na ƙarshe, mun haɗa su: za mu kafa tsarin aiki na abun ciki na ƙarshe zuwa ƙarshe daga ra'ayi zuwa ɗaba'a zuwa aunawa da sarrafawa. Manufar ita ce ƙirƙirar tsarin aiki na abun ciki mai maimaitawa maimakon abubuwan da ba su da kyau: tsarin da baya farawa daga karce kowane lokaci, yana tabbatar da inganci, kuma yana koyo daga aiki. Za mu kuma ayyana ma'auni waɗanda ke auna aikin da kuma tantance su da hankali na wucin gadi.

Tsarin aiki na abun ciki: matakai bakwai

Ƙwararren abun ciki ya ƙunshi matakai bakwai; Matsayin basirar wucin gadi da kuma matsayin mutane a bayyane yake a kowane mataki:

1. Dabaru da ra'ayi: Target, masu sauraro, batun (mutane kai tsaye, samfurin yana ninka ra'ayoyi).
2. Tsara: Kalandar abun ciki da taƙaitaccen (samfurai, amincewar ɗan adam).
3. Ƙarfafawa: Rubutu / hoto tare da muryar alama (yana haifar da ƙira, kwararar matakai da yawa).
4. Gudanar da inganci: Binciken Layer biyar (samfurin yana goyan bayan, tabbatar da ɗan adam).
5. Yarda da ɗabi'a/hanyar doka: Keɓantawa, haƙƙin mallaka, doka (dan Adam ya yanke shawara).
6. Watsawa da rarrabawa: Watsa shirye-shiryen da suka dace da tashoshi (lokacin mutum).
7. Aunawa da koyo: Binciken awo, hangen nesa a cikin sake zagayowar gaba (nazarin ƙira, ɗan adam ya yanke shawara).

Yana da zagayowar: fitowar mataki na bakwai (ilimin) yana ciyar da matakin farko. Abun ciki don haka yana inganta tare da kowane zagaye.

Mataki

Matsayin abin koyi

matsayin mutum

Dabarun

yawan ra'ayi

Jagoranci da yanke shawara

Tsare-tsare

Kalanda/takaitaccen daftarin

Amincewa

Production

Rubutu/samuwar hoto

fuskantarwa, zaɓi

kula da inganci

pre-scan

tabbatarwa

Da'a / shari'a

Alamar haɗari

yanke shawara ta ƙarshe

Watsa shirye-shirye

daidaita tashar

lokaci

Aunawa

Binciken bayanai

Shawarar dabarun

Fahimtar ma'aunin abun ciki

Ba za ku iya inganta abin da ba ku auna ba. Ma'auni masu mahimmanci waɗanda ƙungiyoyin tallace-tallace ke bi da abin da suke nufi:

• Isa: Adadin mutanen musamman waɗanda suka ga abun ciki.
• Adadin shiga: Rabon abubuwan so, sharhi, hannun jari don isa.
• Kuɗin danna-ta (CTR): Yawan dannawa kowane ra'ayi.
• Adadin jujjuyawa: Kashi na mutanen da ke yin abin da ake so (sayan, rajista).
• Ƙimar buɗewa: Yawan adadin saƙonnin da aka buɗe a cikin imel.
• Riƙewa/dawowa: Mai amfani mai dawowa, sauran masu biyan kuɗi.

Tukwici: Kar a rataya akan ma'aunin "babban" ɗaya (misali adadin abubuwan so kawai). Idan masu son suna da yawa amma jujjuyawa tayi ƙasa, yana nufin abun ciki yana jan hankali amma baya siyarwa. Karanta ma'auni tare yana ba da labari na gaske.

Mataki zuwa mataki: koyo daga aiki

1. Tattara danyen awo. Kawo bayanan bayan-saki zuwa wuri guda.
2. Ba da shi ga samfurin tare da mahallin sa. Wanne abun ciki, wace tashar, wacce manufa?
3. Nemi bayani. "Me ya kamata mu koya?" kuma "me ya kamata mu canza don gwaji na gaba?"
4. Juya shi zuwa hasashe. Haɗa koyo zuwa hasashen gwajin A/B na gaba.
5. Sabunta ɗakin karatu mai sauri. Juya hanyar da ke aiki zuwa samfuri.

Rauni mai ƙarfi / Ƙarfi mai ƙarfi

Rawanin faɗakarwa:

Yaya abun cikina ke tafiya, ba da shawara.

Ƙarfi mai ƙarfi:

Yi nazarin bayanan aikin abun ciki mai zuwa kuma ba da ra'ayi mai aiki.CHANNEL: Instagram. MANUFAR: Tafiya zuwa gidan yanar gizon. DATA (na ƙarshe na 4 posts): Post A (carousel na ilimi): kai 12,000, haɗin gwiwa 6.1%, danna 210- Post B (gabatar da samfur): kai 9,500, ƙaddamarwa 2.3%, danna 74- Post C (abun ciki mai amfani): kai 14,200, ƙaddamarwa 7.4%: Sake kaiwa 7.4%, dannawa DATA. 21,000, alkawari 5.0%, dannawa 280NENE:1. Wane nau'in abun ciki ne ya fi dacewa da burin (hanyoyi)?2. Menene muka koya daga waɗanda suke da babban haɗin gwiwa amma ƙananan dannawa?3. 3 kankare, shawarwarin da za a iya gwadawa don wata mai zuwa. Kada ku wuce bayanan kuma kuyi da'awar tabbataccen dalili; Dogara da bayanai kawai.

uku mini lokuta

Case 1 - Tsarin tsarin yana ƙara saurin gudu. Ƙungiyar tallace-tallace ta farawa tana samar da kowane yanki daban kuma ba bisa ka'ida ba. Sun daidaita kwararar matakai bakwai tare da jerin abubuwan dubawa. Zagayowar samar da abun ciki ya ragu daga matsakaita na kwanaki 6 zuwa kwanaki 2.5, kuma ƙimar abun ciki da aka ƙi / sake rubutawa ya ragu daga 30% zuwa 9% saboda an gina ingantaccen kulawa a cikin kwarara daga farkon.

Case na 2 - Shawarar da ke kan bayanai. Alamar kasuwancin e-commerce tana tambaya, "Wane ne mafi kyau, abun ciki na ilimi ko abun cikin samfur?" Ya kasa warware hujjarsa da hankali. Sun yi nazarin ma'auni tare da samfurin kuma sun gano cewa abun ciki na ilimi ya karu da zirga-zirga da samfurin abun ciki ya karu tallace-tallace kai tsaye. Sun daidaita mahaɗin abun ciki bisa manufa; Hanyoyin yanar gizo na wata-wata ya karu da 18%, tallace-tallace bai ragu ba.

Case 3 - Laburaren gaggawa. Mai sarrafa abun ciki ya kiyaye faɗakarwa masu amfani a cikin tarwatsa bayanin kula. Ya juya su zuwa ɗakin karatu mai sauri (tarin samfuran da aka sake amfani da su) zuwa kashi-kashi: muryar alama, yaƙin neman zaɓe, SEO, imel, sarrafa inganci. Sabon memba na ƙungiyar ya fara samarwa a cikin yini ɗaya, ba mako guda ba; Ingancin fitarwa ya zama mai zaman kansa na mutum.

Samfura masu kwafi

Samfura 1 - Lissafin ayyukan abun ciki:

Bincika matakai guda bakwai lokacin shirya wannan yanki don bugawa:[ ] Dabaru: shin manufa da masu sauraro sun fito fili?[] Tsare-tsare: shine taƙaitaccen cikakke? matakai da shawarar ku. Abun ciki: [manna]

Samfura 2 - Binciken Ayyuka:

[Ƙarfin faɗakarwa a sama: tare da tashoshi, makoma, bayanan aikawa da buƙatu don yin aiki.]

Samfura 3 - Fassara koyo zuwa hasashe:

Fassara wannan hangen nesa na aikin cikin hasashe don gwajin A/B na gaba: HANKALI: "[...]"Bayar da ƙididdiga2 da za a iya gwadawa a cikin tsarin "Idan muka yi [canji], [metric] yana ƙaruwa saboda [dalilin da ya sa]" kuma a ƙayyade ma'auni don ware kowane.

Samfurin 4 - Injin ɗakin karatu na gaggawa:

Ba ni shawarar tsarin ɗakin karatu da sauri na abun ciki. Categories: alamar murya, yaƙin neman zaɓe, SEO, kafofin watsa labarun, imel, taƙaitaccen gani, gwajin A/B, sarrafa inganci. Jera waɗanne samfura 2-3 ya kamata su kasance don kowane rukuni da abin da kowane samfuri ya kamata ya nema.

Tsanaki: Lokacin fassara ma'auni, ƙirar na iya ƙetare bayanansa kuma ya yi iƙirarin cikakken dalili ("wannan abun cikin ya ƙara tallace-tallace da kashi X"). Daidaituwa (yana faruwa tare) da sanadin (ɗaya yana haifar da ɗayan) sun bambanta. Tambayi samfurin don ƙaddamar da bayanai kawai; Dalilin tambaya yana da'awar a matsayin mutane.

Kuskuren gama gari

• Samar da tsari mara tsari. Yin kowane sashi daga karce yana jinkiri kuma bai dace ba.
• Bugawa ba tare da aunawa ba. Idan ba a bayyana ma'aunin nasara ba, ba za a sami koyo ba.
• Manne da ma'auni guda ɗaya. Ya kamata a karanta ma'auni tare; Likes ba yana nufin tallace-tallace ba.
• Tsalle mai haddasawa. Kuskuren daidaitawa don dalili yana haifar da yanke shawara mara kyau.
• Ba yin rikodin koyo ba. Idan hankali bai zama samfuri ba, za a manta da shi zagaye bayan zagaye.

A takaice

• Samar da abun ciki shine zagayowar: dabara, tsarawa, samarwa, kula da inganci, yarda da ɗa'a, ɗaba'a, aunawa.
• A kowane mataki, matsayin abin koyi da ɗan adam a bayyane yake; yanke shawara da tabbatarwa na ɗan adam ne.
• Karanta ma'auni tare; Lamba ɗaya yana ɓatarwa.
• Nuna aiki daga aiki kuma haifar da sabbin hasashe.
• Sanya tsarin ya zama mai zaman kansa daga mutum ta hanyar juya abin da ke aiki zuwa ɗakin karatu mai sauri.

Aikin aikace-aikace

Ƙirƙirar kwarangwal ɗin ɗakin karatu na gaggawa don aikin abun ciki na ku (ko na tunanin) tare da Samfurin 4. Sannan shirya bayanan aikin samfurin (masu rubutu guda huɗu, na gaske ko waɗanda aka yi sama), a yi nazarin su tare da Samfura 2, kuma ku sami shawarwari na musamman guda uku. A ƙarshe, fassara haske cikin hasashe don gwaji na gaba tare da Samfura 3. Fara ɗakin karatu na kanku ta hanyar tattara duk samfuran da kuka koya a cikin wannan rukunin a cikin fayil ɗaya. Tsawon lokaci: kamar mintuna 30.

jerin abubuwan dubawa

• [ ] Na bayyana kwararar abun cikina azaman tsarin matakai bakwai.
• [ ] Na riga na ƙaddara ma'aunin nasara ga kowane abun ciki.
• [ ] Na yi nazarin bayanan aikin a cikin mahallin.
• [ ] Na karanta ma'auni tare kuma na yi tambaya game da iƙirarin su.
• [ ] Na fassara abin da na koya zuwa sababbin hasashe.
• [ ] Na ajiye fa'idodin faɗakarwa zuwa ɗakin karatu.

Gwajin Module

1. Wanne daga cikin waɗannan shine hanya mafi inganci don canja wurin sautin alama zuwa hankali na wucin gadi?

• A) Ba da jagorar murya tare da ka'idojin sauti, misali jimloli da maganganu don gujewa ✔
• B) Kawai gaya wa samfurin 'rubuta bisa ga alamar mu'
• C) Gwada sautin daban kowane lokaci
• D) Kwafi kawai rubutun samfuran masu gasa

Bayani: Muryar alama ba a bayyana shi a cikin maƙasudin sifa; Samfurin yana samar da daidaiton fitarwa lokacin da aka isar da shi ta hanyar gaggawar tsarin tare da 'jagorancin murya' mai ƙunshe da takamaiman misalai, jimlolin don gujewa da ƙa'idodin sauti.

2. Wane kashi a cikin yakin neman zabe ya fi kara ingancin fitarwa?

• A) Tsayar da hanzari a takaice kamar yadda zai yiwu
• B) Bayyana masu sauraro, tashar, fa'ida, sauti da tsari ✔
• C) Ba rubuta sunan samfurin kwata-kwata
• D) Neman take guda ɗaya

Bayani: Ba da cikakkun bayanai na mahallin kamar masu sauraron da aka yi niyya, tashar, fa'idar samfur, sautin da tsarin da ake so, samfurin yana samar da rubutu mai dacewa da amfani; Gajeren faɗakarwa mara yanayin mahallin yana ba da sakamako iri ɗaya.

3. Me yasa 'nufin bincike' ke da mahimmanci yayin samar da abun ciki na SEO?

• A) Sai don yana ƙara yawan kalmomi
• B) Don yin tsayin daka
• C) Don daidaita abun ciki tare da manufar mai amfani yana son cimmawa tare da bincike ✔
• D) Don tantance adadin hotuna

Bayani: Maɓalli ɗaya na iya isar da bayanai, kewayawa, kasuwanci ko niyyar ciniki; Daidaita abun ciki zuwa niyya yana ƙayyade duka biyun matsayi da juyawa.

4. Menene manufar neman 'dandamali takamaiman bambance-bambancen' yayin samar da sakon kafofin watsa labarun?

• A) Manna rubutu iri ɗaya akan duk dandamali
• B) Canza adadin hashtags kawai
• C) Taqaitaccen rubutu a kowane dandali
• D) Daidaita rubutu zuwa bambance-bambancen tsayi, sauti da tsarin kowane dandali ✔

Bayani: Kowane dandamali yana da iyakokin halaye daban-daban, tsammanin sauti da tsari; Sake rubuta saƙo ɗaya a cikin tsayi da salon da ya dace da dandamali yana ƙara haɗin gwiwa.

5. Menene ya kamata ya zama babban manufar imel ɗin farko a cikin jerin maraba da imel?

• A) Kafa tsammanin, gabatar da alamar kuma ba da bayyananniyar mataki na gaba ✔
• B) Ƙoƙarin sayar da duk samfuran cikin imel ɗaya
• C) Kawai aika lambar rangwame kuma babu wani abu
• D) Rubuta tsayin rubutu gwargwadon iyawa

Bayani: Manufar imel ɗin maraba shine don tabbatar da tsammanin, gabatar da alamar, da kuma isar da mataki na gaba bayyananne; Ƙoƙarin sayar da komai a cikin imel na farko yana rage juzu'i.

6. Menene shawarar da aka ba da shawarar yayin samar da dogon bulogi tare da hankali na wucin gadi?

• A) Rarraba cikin kwarangwal, daftarin aiki, gyarawa da matakan haɓakawa ✔
• B) Neman kalmomi 2000 lokaci guda tare da faɗakarwa guda ɗaya
• C) Sai kawai samar da take kuma bar sauran komai
• D) Rubuta kowane sakin layi a cikin tattaunawa daban ba tare da mahallin mahallin ba

Bayani: Maimakon neman dogon abun ciki gabaɗaya, matakan aiki da yawa sun rushe zuwa matakai kamar kwarangwal, daftarin babi-bi-biyu, gyarawa, da haɓakawa suna haɓaka daidaito da inganci.

7. Menene abu mafi mahimmanci lokacin rubuta taƙaitaccen bayani don kayan aikin gani na gani?

• A) kawai yana cewa 'kyakkyawan gani'
• B) Ƙayyade launi kawai
• C) A sarari ayyana batun, salo, abun da ke ciki, launi, haske da yanayi ✔
• D) Tsayawa kamar yadda zai yiwu

Bayani: Kyakkyawan taƙaitaccen gani; a sarari yana bayyana batun, abun da ke ciki, salo, launi, haske, yanayi da cikakkun bayanai na fasaha. Buƙatun da ba su da tabbas suna haifar da sakamako marasa tabbas.

8. Menene mafi mahimmancin doka lokacin ƙirƙirar bambance-bambancen don gwajin A/B?

• A) Canza abubuwa da yawa lokaci guda a kowane bambance-bambancen
• B) Keɓancewa da canza canji ɗaya lokaci guda ✔
• C) Samar da bambance-bambance ba da gangan ba
• D) Samar da rubutun kalmomi biyu kawai

Bayani: Don gwajin ya zama mai ma'ana, mai canzawa ɗaya (misali take ko kawai CTA) yakamata a canza shi lokaci guda; Canza abubuwa da yawa a lokaci ɗaya yana sa sakamakon ya zama wanda ba a iya fassara shi ba.

9. Menene mataki mafi mahimmanci da za a ɗauka kafin buga rubutun tallace-tallace da aka samar tare da basirar wucin gadi?

• A) Buga kai tsaye, saboda samfurin koyaushe daidai ne
• B) Neman kurakuran rubutun kawai
• C) Samun taƙaitaccen rubutun ta hanyar basirar wucin gadi kuma an sake buga shi
• D) Binciken ɗan adam don daidaito, da'awar da dacewa da alamar alama ✔

Bayani: Samfurin na iya samar da ƙididdiga marasa kuskure, fasalulluka ko maganganun da suka saba wa ƙimar alama; don haka amincewar ɗan adam da inganci / kulawar aminci na alama wajibi ne.

10. Menene ya fi dacewa yin taka tsantsan daga haɗarin 'hallucination' (bayanin ƙirƙira) a cikin tallan abun ciki?

• A) Tambayoyi da dubawa don samun tabbataccen ikirari da adadi kawai daga ingantattun tushe ✔
• B) Yin amfani da duk kididdigar da samfurin ya samar kamar yadda yake
• C) Rashin sanya kowane lambobi a cikin abun ciki
• D) Fadawa samfurin ya zama mafi ƙirƙira

Bayyanawa: Samfurin na iya samar da ƙididdiga marasa tushe ko da'awar samfur. Buƙatar ƙungiyar don dawo da lambobi, fasali, da ikirari kawai daga ingantattun hanyoyin da ƙungiyar ta bayar da kuma duba abin da ake fitarwa yana rage haɗari.

11. Menene madaidaicin hanya yayin shigar da bayanan sirri na abokin ciniki ko bayanan sirri na kamfani cikin hanzarin bayanan sirri?

• A) Manna duk danyen bayanan abokin ciniki kai tsaye don sakamako mai sauri
• B) ɓoye ko rashin shigar da bayanai da bincika manufofin keɓaɓɓen kayan aiki bisa ga ƙa'idodi ✔
• C) Ya isa kawai a goge sunayen kuma a raba komai
• D) Sirri ba shi da mahimmanci, ƙirar ba ta adana bayanai ba

Bayani: Keɓaɓɓen bayanan sirri da na sirri bai kamata a shigar da su kwata-kwata ba ko kuma a sakaye sunansu; Ƙari ga haka, dole ne tsarin sarrafa bayanan kayan aikin da tsarin ajiya ya bi ka'idojin sirrin kamfanoni.

12. Menene ya kamata a yi don rage haɗarin 'tallar yaudara' yayin yin kwafin talla?

• A) Haɗa ƙaƙƙarfan alƙawura don ƙara tuba
• B) Yin amfani da kalmar 'mafi kyau' a ko'ina don zama da tabbaci fiye da masu fafatawa
• C) Nisantar da'awar da ba za a iya tabbatar da ita ba da kuma kafa kowane tabbataccen da'awar akan tushen tabbataccen tushe ✔
• D) Matsar da zarge-zargen zuwa bayanan ƙasa a cikin ƙaramin rubutu

Bayani: Abubuwan da ba za a iya tabbatarwa ba ko kuma ba bisa ka'ida ba kamar 'mafi kyau', 'sakamakon tabbacin', 'tabbatar da kimiyya' ya kamata a guji; Kowane da'awar gaskiya dole ne ta kasance bisa tushen tabbataccen tushe.

13. Wanne ne daidai lokacin samar da lakabi da bayanin meta a cikin abun ciki na SEO?

• A) Cika bayanin meta tare da maimaita kalmar maɓalli (cushe kalmomi)
• B) Barin bayanin meta gaba ɗaya babu komai
• C) Rubuta bayanin da ya haɗa da maɓalli a zahiri, ƙarfafa dannawa, kuma ya tsaya cikin iyakar tsayi ✔
• D) Sanya bayanin meta iri ɗaya akan kowane shafi

Bayani: Bayanin meta shine taƙaitawar da ke bayyana a sakamakon binciken; yakamata ya ƙunshi maƙasudin maƙasudin a zahiri, ƙarfafa dannawa, kuma ya kasance cikin iyakar tsayin da aka ba da shawarar (kimanin haruffa 150-160).

14. Menene mafi dacewa hanya yayin nazarin aikin abun ciki tare da basirar wucin gadi?

• A) Neman shawara gabaɗaya daga ƙirar ba tare da taɓa raba awo ba
• B) Nuna abubuwan da ake so kawai ga ƙirar
• C) Neman taƙaitaccen bayani kawai daga samfurin.
• D) Ba da ɗanyen awo a cikin mahallin kuma nemi shawarwarin gwaji na gaba ✔

Bayani: Bayar da samfurin danyen ma'auni (kamar buɗaɗɗen ƙima, ƙimar danna-ta, juyawa) tare da mahallin da tambayar 'menene ya kamata mu koya kuma menene ya kamata mu canza a gwaji na gaba?' tushen fassarar akan shaidar lamba kuma yana inganta aikin aiki.