Uru:
- Ikike ịmata ọdịiche dị n'echiche nke slogan, mkpado na olu ika ma jiri ọgụgụ isi rụọ ọrụ iji mepụta ọnụ ọgụgụ buru ibu nke ndị na-achọ okwu ma kpochapụ ha dịka ụda.
- Ability to turn the brand voice guide into a system instruction and keep AI outputs in a consistent tone
- N'ịghọta na ọ dịịrị mmadụ ịchọpụta ndị na-achọ okwu n'ihe gbasara ncheta, nnabata iwu na esemokwu ika.
Ọtụtụ ndị mmadụ na-echeta akara nwere otu ahịrịokwu. "Naanị Mee ya", "Obodo m dị iche", "Ndụ na-ama mma mgbe a na-ekekọrịta". A na-akpọ ahịrịokwu ndị a dị mkpirikpi slogans ma ọ bụ mkpado na mgbasa ozi: okwu ndị na-achịkọta akara ma ọ bụ mkpọsa, na-adọrọ mmasị ma na-ebu nkwa nke ika ahụ. Okwu a bụ ihe nhụsianya nke echiche mkpọsa. Okwu dị mma dị mkpụmkpụ, dị mfe ikwu, kpọmkwem maka ika ahụ, na-ebuga mmetụta ma ọ bụ nkwa. Okwu okwu ọjọọ bụ nke zuru oke (onye ọ bụla nwere ike ikwu ya), dị mgbagwoju anya (ọ bụghị ihe echefuru echefu), ma ọ bụ na-ebu nkwupụta nke enweghị ike igosi (ihe ize ndụ iwu).
Enwekwara echiche nke olu ika: ụda na-agbanwe agbanwe na àgwà nke ika ahụ na-ekwu ebe niile. Okwu okwu bụ otu ahịrịokwu; Olu ika bụ agwa a na-ahụ n'edemede niile nke ika ahụ. Otu ika na-ekwu "ihe na-emesi obi ike" ebe ika ọzọ na-ekwu "ihe ọchị na enyi." Okwu a bụ okwu kacha kpụ ọkụ n'ọnụ nke olu a. N'ime nkeji a, anyị ga-ahụ ka esi eji AI na-emepụta ọnụ ọgụgụ buru ibu nke ndị na-achọ okwu ma mee ka olu ika gị na-agbanwe agbanwe.
Translating brand voice into a system instruction
Nnukwu adịghị ike AI bụ na ọ na-ede na ụda "nkezi" ọ gwụla ma a gwara ya ọzọ. Ebe ọ bụ na ika ọ bụla nwere olu pụrụ iche nke ya, ọ dị mkpa ịkọwapụta olu ahụ nke ọma na AI. The most effective way to do this is to translate the brand voice into a system instruction (permanent rules that the model will follow with every response). Ntụziaka maka ezigbo olu ika na-agụnye: adjectives ụda (dịka ọkụ, dị mfe, obi ike), nhọrọ okwu (okwu ndị a ga-eji na okwu ndị a ga-ezere), nhazi ahịrịokwu (obere ma ọ bụ ogologo), akpaokwu amachibidoro, na ahịrịokwu abụọ ma ọ bụ atọ.
NDỤMỌDỤ: Jiri usoro a chịkọta olu ika gị na “okwu atọ a machibidoro iwu + ahịrịokwu abụọ.” Ọbụna nke a na-eweta ụda nke mmepụta AI nke ọma nso na ika ahụ.
Tebụlụ na-esonụ na-egosi otu esi akọwa olu ika abụọ dị iche iche:
ihe
Brand A (ụlọ akụ kwesịrị ntụkwasị obi)
Brand B (ihe ọṅụṅụ ike ndị ntorobịa)
ụda adjectives
Dị jụụ, doro anya, ntụkwasị obi
Obi ike, ngwa ngwa, akọ
nhazi ahịrịokwu
Mkpirikpi, doro anya, enweghị nkọwa
Mkpirisi, rhythmic, pụtara ìhè
A ga-ezere
Ịkọ ọnụ, ikwubiga okwu ókè, ikpo mkpu
Asụsụ nkịtị, nkọwa ogologo
ụda atụ
"Ego gị adịghị mma, anyị nọ ebe a."
"Bilie elu, malie. jide."
ebubo amachibidoro
"uru doro anya", "enweghị ihe ize ndụ"
"Uru dị ebube maka ahụike"
Nzọụkwụ site nzọụkwụ: slogan ọgbọ na mkpochapụ
Nzọụkwụ 1 - Kọwaa echiche na nkwa. Kedu ihe okwu a ga-achịkọta? Tinye echiche mkpọsa na nkwa otu ahịrịokwu n'ihu gị.
Step 2 — Make the brand voice system instruction. Kọwaa ụda na mmachibido iwu na usoro dị n'elu.
Nzọụkwụ 3 - Mepụta multiplicity. Rịọ AI maka ndị na-aga 20-30. Ọnụ ọgụgụ dị mkpa n'ihi na ezigbo slogan na-apụta site na ọnụ ọgụgụ buru ibu nke ndị na-eme ntuli aka.
Nzọụkwụ 4 - Jiri nha tụọ ihe. Ndị na-achọ ihuenyo dabere na njirisi anọ: ncheta, nkọwapụta ika, ịdị mfe ikwu okwu, nnabata iwu/usoro.
Nzọụkwụ 5 - Nkwacha na nkwenye. Megharịa ndị 3-4 kachasị ike na-aga ime, gwuo egwu na okwu; wee nyochaa maka esemokwu ika (ọ na-eji akara ọzọ) na ihe ize ndụ nke ịzọrọ (enwere ikike na-akwadoghị).
Obere ikpe atọ
Ikpe 1 - Ihe na-apụta site na igwe mmadụ. Maka akara ncha ejiri aka mee, ndị otu ahụ enweghị ike ịhụ isiokwu ụbọchị. They made the brand voice (natural, simple, sincere; forbidden: unproven claims such as "miracle", "chemical-free") as a system instruction and asked for 30 candidates from AI. 25 n'ime ndị 30 a na-eme ntuli aka bụ ndị nkịtị, mana onye nyocha "Mfe nke dị mma maka akpụkpọ gị" kwụsịrị otu ahụ. Ọ ghọrọ slogan nwere obere ndezi. AI mụbara 30, mmadụ họpụtara 1 wee nụchaa ya.
Ikpe 2 - Ọnụ ego mbanye olu ika ika. Akara mkpuchi ụlọ ọrụ jụrụ AI maka slogan na-akọwapụtaghị olu ika ya. Ihe mmepụta ahụ jupụtara n'iti mkpu, okwu njakịrị dị ka "onyinye akụkọ ifo"; Ọ dị nnọọ iche na njirimara ika siri ike na ntụkwasị obi. Nsogbu a abụghị AI, ọ bụ ụda enweghị nkọwa. When the brand voice system instruction was added, the output aligned.
Ikpe 3 - Ihe ize ndụ nke nkwupụta akwadoghị. YZ tụrụ aro okwu a "100 percent na-echebe ezé" maka ntacha eze. Ọ dara ụda ike, ma ọ bụ ihe a na-apụghị ịkọwapụta ma daa n'okpuru mgbasa ozi na-eduhie eduhie. Ndị otu ahụ ghọtara nke a wee gbanwee ya ka ọ bụrụ ihe atụnyere na ihe a na-apụghị ịgbagha agbagha, dị ka "Nye gị maka nchebe kwa ụbọchị." Ihe nkuzi: Nkwupụta dị egwu nke AI tụrụ aro enweghị ike ịghọ okwu nkwuputa na-agaghị agafe nyocha nke iwu.
Ndebiri anọ enwere ike iṅomi
1) Brand voice system instruction:
Jide n'aka na olu akara a na mmepụta gị niile n'ọdịnihu: ụda: [adjectives 3, dịka ọmụmaatụ. ọkụ, dị mfe, ntụkwasị obi]. Nhazi ahịrịokwu: [dịka ọmụmaatụ. mkpirisi na doro anya]. Okwu ndị a ga-eji: [...]. Okwu ndị a ga-ezere: [...] . Ihe ndị a machibidoro iwu: ịdị elu na-akwadoghị ("kacha mma", "nọmba otu", "n'ezie"), nkwa ọrụ ebube / ọgwụgwọ. Ụda ihe atụ: "[nkebi ahịrịokwu abụọ sitere na ika ahụ]" . Emela ihe ọ bụla mebiri nke a.
2) Mgbasa okwu:
Nkwa mkpọsa: "[nkwa otu ahịrịokwu]". Ọrụ: Mepụta 25 slogan ndị na-ebu nkwa a. Ọ dịghị ihe karịrị 6 okwu ọ bụla; Mee ka ọ dị mfe ikwu. Kpọkọta ya n'ime ụda ise dị iche iche: mmetụta uche, ọchị, kpọmkwem, ihe atụ, nkwuwa okwu. Akwụsịla ịdị elu na-enweghị ihe akaebe ma ejikwala clichés (dị ka "gbanwee ndụ gị").
3) Ihe mkpochapụ okwu:
N'okpuru ebe a bụ 25 slogan candidates: [paste list]].Arụ ọrụ: Akara onye ọ bụla na-aga n'ike n'ike nke 1-5 na 4 njirisi: memorability, brand specificity, mfe nke ikwu, iwu ize ndụ (ala dị mma) .Ọkwa 5 na kasị elu ngụkọta score. Akara bụ aro; M ga-eme nhọrọ ikpeazụ. Dee ihe kpatara ya ná nkenke.
4) Nleba anya na ihe egwu:
Okwu 3 nke m họọrọ bụ: [ndepụta]. Ọrụ: (1) Mepụta ụdị okwu abụọ ọzọ dị iche iche nke nke ọ bụla (maka ụda olu/ọmụma). (2) Kọwapụta ihe egwu nwere ike ime maka onye ọ bụla: nkwuputa na-akwadoghị, mkpakọrịta na akara ọzọ, ihe ọ pụtara okpukpu abụọ, agụhieghị omenala. Ị pụghị ịma n'ezie maka ika overlap; Gwa m ihe m kwesịrị ịchọ.
Ngwa ngwa adịghị ike / Ike siri ike
Ngwa ngwa adịghị ike:
Dee okwu na-adọrọ adọrọ maka ika tii.
Enweghị ụda, enweghị nkwa, enweghị mgbochi; mmepụta na-aghọ cliché (dị ka "Aṅụrị na ọ bụla sip").
Mgbasa ozi siri ike:
Ụdị olu: ọkụ, omenala ma ọgbara ọhụrụ, enyi na enyi. Zenarị: ikwubiga okwu ókè, nkwupụta enweghị isi. Brand: akara tii ojii nke na-akpalite tebụl ezinụlọ. Nkwa: "Oge na-ekpo ọkụ mgbe a na-ekekọrịta." Ọrụ: Mepụta 20 slogan ndị na-aga ime (okwu kacha elu 5) na-ebupụta nkwa a, n'ìgwè abụọ: mmetụta uche na kpọmkwem. Ejila okwu cliché mee ihe; emela nkwupụta ọ bụla dị elu nke chọrọ ihe akaebe.
Mkpesa nke abụọ na-enye ụda na njide; Ị ga-enyocha ọzọ wee nyochaa mmepụta.
Mmejọ ndị nkịtị
- Arịrịọ maka slogan na-akọwapụtaghị olu ika. Ihe mmepụta na-apụta na nkezi ụda, na-agbaji site na ika.
- Ịrịọ maka ndị na-eme ntuli aka ole na ole na ime mkpebi mbụ. A ọma slogan na-abịa site na igwe mmadụ; Ndi ndoro-ndoro ochichi 5 ezughi oke.
- Na-eme slogan na-akwadoghị nkwupụta ahụ pụtara ìhè. Akpaokwu dị ka "kachasị mma" na "100 percent" na-etinye ihe ize ndụ nke mgbasa ozi na-eduhie eduhie.
- Ịgabiga esemokwu ika. Kwenye na nyocha mmadụ na ejighị akara ọzọ jiri isiokwu a.
- Na-eleghara ihe isi ike nke ikwu. Agaghị echeta isiokwu nke na-adị mma mgbe e dere ya mana ọ siri ike ikwu; Gụọ ya n'olu dara ụda.
Ntị: slogan dị ka nkwa iwu nke ika ahụ. Ihe ọ bụla a na-ekwu na ọ ka mma na mgbasa ozi na-emepụta ibu nke akaebe; Ekwula ihe ọ bụla na slogan ị na-enweghị ike igosi.
Na nchịkọta
Okwu a bụ nchịkọta nke otu ahịrịokwu na-adọrọ adọrọ nke echiche mkpọsa; Olu ika bụ ụda na-agbanwe agbanwe nke ika na-ekwu ebe niile. Artificial intelligence can produce large numbers of slogan candidates in minutes, but with two conditions: if you translate the brand voice into a system instruction, the output becomes closer to the brand, and if you produce a multitude and eliminate it with human judgment, the gem emerges. Nhọrọ, nchacha, ndakọrịta ụghalaahịa, na nkwuputa nkwenye bụ mmadụ. Okwu dị mma kwesịrị ịbụ nkenke, nke akọwapụtara nke ọma, dị mfe ikwu okwu, yana ngọnarị nke iwu.
Ọrụ ngwa
Họrọ akara. (1) Complete the “Brand voice system instruction” template with three adjectives, three prohibited words and two example sentences. (2) Dee nkwa nke otu ahịrịokwu wee mepụta mmadụ iri abụọ na ise nwere “mgbasa okwu.” (3) Tinye ya na "mkpochapụ okwu" wee nweta 5 kachasị ike; wee belata ya ka ọ bụrụ 3 n'uche nke aka gị. (4) Gụọ otu n'ime okwu 3 ndị a n'olu dara ụda; Ọ dị mfe ikwu? (5) Maka nke ọ bụla, zaa ajụjụ a "Enwere m ike igosi nkwupụta a / ọ nwere ike iji akara ọzọ?" ma mara na ọ dabara adaba maka mbipụta.
ndetu
- [ ] I converted the brand sound into system instructions.
- [ ] Emepụtala m ọnụ ọgụgụ buru ibu nke ndị ga-eme ntuli aka (20+).
- [ ] E wepụrụ m ndị aga-eme ntuli aka dabere na ncheta, mmalite, ịdị mfe ikwu okwu, na ihe egwu iwu.
- [ ] M nwalere ịdị mfe nke ịgụ na ikwu okwu ndị m họọrọ n'olu dara ụda.
- [ ] Ewechapụla m ihe ndị a na-ekwu na ịdị elu na-enweghị atụ.
- [ ] Achọpụtara m maka esemokwu ika nwere ike site na nyocha mmadụ.