Riba:
- Ƙarfin fahimtar kanun labarai, rubutun jiki, kira-to-aiki (CTA) da iyakokin tashoshi da kuma samar da bambancin rubutun talla da yawa tare da basirar wucin gadi.
- Ikon daidaita saƙo ɗaya bisa ga tsarin tashoshi kamar binciken Google, kafofin watsa labarun, imel da waje, tare da tallafin fasaha na wucin gadi.
- Fahimtar cewa ya rage na ɗan adam su gyara da kuma yarda da rubutun sirrin ɗan adam dangane da asali, nahawu, muryar alama da bin doka.
Mafi kyawun samfurin talla shine rubutu: kanun labaran tallan bincike na Google, layin farko na post na Instagram, layin jigon imel, jumla ɗaya na banner na waje. Aikin rubuta waɗannan rubutun ana kiransa copywriting a talla. Kyakkyawan kwafin talla yakan ƙunshi sassa uku: kanun labarai mai jan hankali, jiki mai kula da sha'awa, da kuma kira zuwa aiki (CTA) mai kiran mai karatu zuwa aiki, kamar " Gwada shi yanzu", "Yi rajista kyauta". Hankali na wucin gadi yana da ƙarfi sosai a cikin wannan samarwa saboda rubutun talla shine aikin "bambancin": wajibi ne a gwada yawancin maganganu daban-daban na saƙo ɗaya kuma mafi kyawun ya bayyana a ƙarshen gwajin.
Amma akwai hujja mai mahimmanci: kowane tashar yana da nasa dokoki. Taken tallan binciken Google yana iyakance ga haruffa 30 kuma mai amfani ya rigaya yana neman wani abu (babban niyya). A kan Instagram, mai amfani yana bincike, ana auna hankalinsa a cikin daƙiƙa (ƙananan niyya, babban gani). Layin batun a cikin imel yana ƙayyade ko an buɗe shi ko a'a. A waje yakamata a karanta rubutun daga nesa, cikin daƙiƙa. Don haka kwafin rubutu ɗaya a ko'ina ba zai yi aiki ba; Wajibi ne a daidaita shi zuwa kowane tashar. Hankalin wucin gadi yana haɓaka daidai wannan karbuwa.
Ƙuntatawa tashoshi da niyyar mai amfani
Lokacin rubuta rubutu, ya zama dole a yi la'akari da abubuwa biyu a lokaci guda: ƙayyadaddun tsari (ƙayyadadden halaye, sarari, tsawon lokaci) da niyyar mai amfani (abin da mutumin yake yi a wannan tashar). Kasance kai tsaye da taimako a cikin tasha mai mahimmanci (bincike). A cikin tashar ƙarancin niyya (ciyarwar kafofin watsa labarun), ɗaukar hankali da farko, ba da ƙima daga baya. Teburin da ke ƙasa yana taƙaita bambance-bambancen ƙuntatawa da niyyar manyan tashoshi:
tashar
Ƙuntataccen tsari
Nufin mai amfani
tsarin rubutu
Binciken Google
Gajeren take (~ haruffa 30)
Babban: neman wani abu
Amfani kai tsaye + share CTA
Instagram/Facebook
Layukan farko 1-2 suna da mahimmanci
Low: shawagi
Hankali ƙugiya, sa'an nan daraja
Imel
Mai gano layin magana
Tsakiya: duba akwatin
Son sani + bayyananne alkawari
Waje (allon talla)
Ana karanta jimla ɗaya a sakan daya
gajeriyar hulɗa
Mafi sauƙaƙa, saƙo ɗaya
YouTube pre-bidiyo
na farko 5 seconds
yana so yayi tsalle
Neman son sani/fa'ida
Tukwici: Lokacin matsar da rubutu zuwa sabon tasha, da farko tunatar da AI game da ƙuntatawar tashar da niyyar mai amfani: "Wannan don Instagram ne; layin farko dole ne ya kasance mai tsayawa, iyakar haruffa 125 a bayyane." AI wanda ya san ƙuntatawa yana haifar da bambancin amfani.
Mataki zuwa mataki: samar da bambancin rubutu
Mataki 1 - Sanya ainihin saƙon. Yi ƙimar ƙimar da saƙon ainihin jumla ɗaya a hannu.
Mataki 2 - Ƙayyade tashar da ƙuntatawa. Wace tashar, menene iyakar hali, menene manufar mai amfani.
Mataki 3 - Samar da yawa. Tambayi AI don bambance-bambance masu yawa don kowane kashi (kanun labarai, jiki, CTA). Akalla lakabi 5-10 don gwaji farawa ne mai kyau.
Mataki 4 - Shirya da alamar murya. Tace fitarwa don dacewa da sautin alamar, kawar da clichés, sanya shi na musamman.
Mataki na 5 - Bincika doka da asali. Shin akwai da'awar ba tare da shaida ba, akwai cin karo da wani rubutu, shin nahawu daidai ne?
uku mini lokuta
Case 1 - Ƙarfin daidaitawar tashar. Alamar tafiye-tafiye tana sanya saƙon "rangwamen kuɗi na farko" akan kowane tashoshi. Sun ba da iyakokin tashar AI kuma sun daidaita su: "Saya da wuri, ajiye 30% - littafin yanzu" a cikin bincike; "Shin dama kuna mafarkin hutun bazara? Akwai labari mai dadi 👇" a Instagram; Layin batun a cikin imel shine "Kada ku rasa kayanku, kar ku rasa rangwamen ku." Lokacin da aka fassara wannan saƙon zuwa harsuna uku, dannawa yana ƙaruwa akan kowane tashoshi.
Case 2 - Yawa da gwaji. Alamar kasuwancin e-commerce tana talla da take guda ɗaya. Sun samar da bambance-bambancen taken 10 tare da AI kuma sun sanya su cikin gwajin A / B (batun gwajin yana cikin rukunin 9th). Taken kanun "Sayi yau, a ƙofar ku gobe" ya sami ƙarin dannawa fiye da kanun kanun "Kayan inganci a farashi mai araha." AI ya samar da jama'a; An tantance wanda ya yi nasara ta hanyar bayanai, ba mutane ba.
Case 3 - Kudin fitar da ba a gyara ba. Alamar ta aika saƙon imel ɗin da AI ta samar ba tare da gyara ba. Rubutun ya ƙunshi karin harshe wanda ya saba wa sautin alama da kuma rubutun rubutu; Akwai kuma alƙawarin da ba za a iya tabbatarwa ba kamar "lallai ba za ku yi nadama ba". Koka ya zo. Darasi: Rubutun AI daftari ne; Ba a aika shi ba tare da gyarawa, sautin alama da nazarin doka ba.
Samfura huɗu masu kwafi
1) janareta mai yawan kai (channel m):
Channel: Google search. Ƙuntataccen taken: haruffa 30 ko ƙasa da haka. Nufin mai amfani: babba - neman "[abun bincike]" . Shawarar darajar: "[jumla ɗaya]" .Aiki: Samar da bambancin take 10. Kowannen su ya kasance mai dogaro da amfani kuma kada ya wuce iyaka. Rubuta adadin haruffa kusa da shi. Yin amfani da da'awar fifiko ba tare da shaida ba.
2) Ƙimar kafofin watsa labarun + jiki + CTA:
Channel: Instagram. Dole ne layin farko ya zama mai tsayawa (max ~ 125 haruffa bayyane). Muryar alama: [tone]. Samfura: [samfurin]. Babban saƙo: [saƙo].Aiki: Samar da bambance-bambancen post 5. Kowannensu: (1) layin farko na hankali, (2) jimloli 2-3 masu daraja, (3) share CTA. Yin amfani da buɗewar cliché ("Sannu, masoyi mabiya"); yin karin alƙawura.
3) Layin batun imel + samfoti:
Manufar: [kamfen]. Masu sauraro: [persona]. Muryar alama: [sautin].Aiki: Ƙirƙirar layukan batun imel guda 8 (mafi girman haruffa 45) + rubutun samfoti ga kowane (mafi girman haruffa 80). Tada sha'awar amma kar a yaudare; kar a yi amfani da dabarun amsa na karya kamar "RE:" da dannawa.
4) Channel zuwa adaftar tashar:
Rubutun da nake da shi (source): "[manna rubutu]". Aiki: Daidaita wannan saƙon zuwa tashoshi 3: (1) taken bincike na Google (mafi yawan haruffa 30), (2) post ɗin Instagram (tare da ƙugiya), (3) layin batun imel. Yi la'akari da manufar mai amfani a kowane tashoshi. Ajiye ainihin saƙon, kada ku ƙara da'awar ba tare da shaida ba, bayyana dalilin da yasa kuka rubuta shi a cikin wannan tsari a ƙarƙashin kowane daidaitawa.
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Rubuta kwafin talla don samfurina.
Babu tashoshi, babu hani, babu sauti, babu sako; Fitowar zai zama sakin layi wanda ke da yawa kuma mai yuwuwa bai dace da tashar ba.
Ƙarfi mai ƙarfi:
Channel: Instagram talla talla. Layin farko da ake iya gani mafi girman haruffa 125. Alamar murya: matashi, mai ban dariya, gaskiya. An haramta: wuce gona da iri, da'awar tabbas. Samfuri: jakar baya da aka yi da abu mai dorewa. Babban sakon: "Dukansu masu salo da mutunta yanayi." Aiki: Samar da bambance-bambancen guda 5. Tsayawa layin farko + ƙimar jimla 2 + CTA kowanne. Ka guji buɗewa cliché. A ƙarƙashin kowane bambancin, rubuta abin da motsin zuciyar da yake takawa.
Sautin na biyu yana ba da tashar, ƙuntatawa, da sautin; Kuna gyara kuma ku sake duba fitarwa.
Kuskuren gama gari
- Ana kwafin rubutu ɗaya zuwa kowane tasha. Ƙuntataccen tashoshi da niyyar mai amfani sun bambanta; Rubutun da ba a daidaita ba ba shi da tasiri.
- Samar da ƴan bambance-bambance kuma ba gwaji ba. Mafi kyawun rubutu yawanci ana ƙaddara a ƙarshen gwajin; Karka tsaya kan rubutu daya.
- Buga rubutun AI ba tare da gyara ba. Muryar alama, nahawu da asali dole ne su fito daga hannun mutum.
- Ƙirƙirar clickbait. Dole ne a kiyaye wa'adin rubutun tare da abun ciki; Lakabin yaudara duka rashin da'a ne kuma hadarin doka ne.
- Mantawa da CTA. Rubutun da bai bayyana a fili ga mai amfani abin da zai yi ba ba zai kawo juyi ba.
Hankali: "yawan dannawa" akan take kadai ba shi da kyau. Kanun labaran da ba ya cika alkawuransa kuma yana yaudara na iya haifar da dannawa a cikin gajeren lokaci, rasa aminci a cikin dogon lokaci, kuma ana iya ɗaukar tallan yaudara.
a takaice
Rubutun talla kasuwanci ne na bambancin, kuma AI abokin tarayya ne mai ƙarfi a cikin saurin samar da kanun labarai da yawa, jiki, da bambancin CTA. Duk da haka, kowane tasha yana da nasa tsarin ƙuntatawa da niyyar mai amfani; Wajibi ne kada a kwafi rubutu guda a ko'ina, amma a daidaita shi zuwa kowane tasha. Fitowar AI daftarin ne: gyara, gyare-gyare, nahawu, da sa ido kan shari'a bisa ga alamar muryar ɗan adam ne. Mafi kyawun rubutu sau da yawa ana bayyana shi a ƙarshen gwajin; Saboda haka, samarwa da auna yawan yawa shine hanya madaidaiciya. Guji dannawa; Abin ciki dole ne ya cika alkawarinku.
Aikin aikace-aikace
Zaɓi samfur da babban saƙon jumla ɗaya. (1) Ƙirƙirar lakabi guda 10 don binciken Google tare da "Janeta mai yawan taken" kuma duba cewa sun dace da iyakar halin. (2) Samar da bambance-bambancen 5 don Instagram tare da samfurin "ƙugiya na kafofin watsa labarun". (3) Daidaita saƙo ɗaya zuwa tashoshi uku tare da "adaftar tashoshi zuwa tashoshi". (4) Shirya kowane fitarwa gwargwadon muryar alamar ku kuma cire aƙalla laƙabi ɗaya da da'awar da ba ta da tabbas. (5) Tabbatar cewa abun ciki yana ba da alƙawarin take.
jerin abubuwan dubawa
- [ ] Na ayyana ƙayyadaddun tsari da niyyar mai amfani ga kowane tashoshi.
- [ ] Na samar da yawancin bambance-bambancen da za a iya gwadawa.
- [ ] Na gyara kuma na keɓance fitowar AI bisa ga muryar alamar.
- [ ] Na share da'awar da ba a tabbatar ba da dannawa.
- [ ] Na tabbata kowane rubutu yana da bayyanannen CTA.
- [ ] Na tabbatar da cewa abun ciki yana cika alkawarin take.