Riba:
- Ƙarfin fahimtar ra'ayoyin masu sauraro, yanki da mutum da kuma amfani da hankali na wucin gadi tare da bayanan da suka dace don samar da haɗin kai da kuma daftarin mutum.
- Ikon daidaita sassan da saƙon tare da tallafin fasaha na wucin gadi, dangane da ɗanyen bayanan abokin ciniki da binciken kasuwa
- Ability don gane cewa AI persona daftarin zato ne kuma yana buƙatar a gwada shi tare da ainihin bayanai da ingantaccen filin.
Kuskuren da ya fi tsada a talla shine gaya wa mutumin da bai dace ba. Komai kyawun samfur ko yadda taken taken yake, idan ya kai ga masu sauraron da ba za su damu da shi ba, za a yi asarar kasafin kuɗi. Don haka, tushen kowane kamfen shine masu sauraro da aka yi niyya: gungun mutanen da ke da ma'auni na gama-gari waɗanda tallan ke son kaiwa. Amma “masu sauraren manufa” galibi ba taro ɗaya ba ne; Ya ƙunshi ƙananan ƙungiyoyi masu buƙatu da halaye daban-daban. Wannan tsari na rarrabuwar kawuna ana kiran shi kashi. Don sanya kowane sashi ya zama mai ɗorewa da amfani, an ƙirƙiri wani haƙiƙanin hali mai wakiltar wannan yanki; Wannan shi ake kira persona (mai saye mutum).
Mutum yana canza bayanin da ba za a iya gani ba kamar "mata masu matsakaicin shekaru" zuwa siminti kuma mai iya saƙo kamar "Zeynep, 38, mahaifiyar yara biyu, tana aiki cikakken lokaci, tana biyan samfuran ceton lokaci, yanke shawara akan wayar da yamma." Hankali na wucin gadi ya zo da amfani ga abubuwa biyu a cikin wannan rukunin: haɗa bayanai daga ɗanyen bayanai da samar da tsarin mutum. Amma bari gargaɗin mai mahimmanci ya zo daga farkon: AI persona zane ne na hasashe, ba ainihin abokin ciniki ba. Idan an ɗauke shi ba tare da gwada shi da ainihin bayanai ba, za ku tallata mafarkin ƙarya.
Menene basira kuma a ina AI ke taimakawa
Hankali a cikin talla shine ganowa wanda ke ɗaukar ainihin dalilin da ke tattare da halayen masu sauraro. Misali, “mutane suna sayen buroshin hakori” abin lura ne; "A gaskiya mutane ba su da sha'awar buroshin hakori, amma a ji da kyau da safe" fahimta ce. Kyakkyawan fahimta yana ɗaukar saƙo daga sama zuwa zurfi. AI na iya karanta bayanan ku da sauri (amsar binciken bincike, sake dubawa na abokin ciniki, bayanan tallace-tallace, tattaunawar kafofin watsa labarun) da fitar da alamu da jigogi; wannan babban mai haɓakawa ne a cikin farautar fahimta. Amma jigon da AI ya fitar shine hasashe; Ya rage naku don tabbatar da shi tare da abokin ciniki na gaske.
Tukwici: Ba da bayanan AI (kamar sake dubawa na abokin ciniki da ba a san su ba) kuma ku tambayi "waɗanne jigogi masu maimaitawa ke fitowa daga ciki?" Maimakon tambayar wani ya ƙirƙiri mutum daga karce, yana da aminci sosai a tambaye su su samo jigo daga bayanan.
Mataki-mataki: daga sashi zuwa saƙo
Mataki 1 - Tattara da ɓoye bayanan. Binciken abokin ciniki, amsoshin bincike, bayanan tallace-tallace. Cire bayanan sirri kamar suna, imel, waya.
Mataki 2 - Cire sashi. Rarraba masu sauraro zuwa ƙungiyoyi masu ma'ana: ta buƙata, hali, mitar siyan, matakin rayuwa, da sauransu. Kuna iya ba AI bayanan kuma ku tambayi "Rukunin halaye nawa ne suka bayyana?"
Mataki na 3 - Samar da daftarin mutum. Mutum ga kowane bangare mai mahimmanci: ƙididdigar alƙaluma, burin, maki zafi, jawo sayayya, maki ƙin yarda.
Mataki 4 - Daidaita saƙo. Ƙayyade wanne alkawari, wane sautin, da kuma wace tashar ta dace da kowane mutum.
Mataki na 5 - Tabbatar. Gwada mutane da sassan tare da ainihin bayanai (ƙididdigar tallace-tallace, bincike, hirar filin); Sabunta abin da ba ya aiki.
Tebu mai zuwa yana nuna nau'ikan mutane biyu daban-daban da madaidaitan saƙo don samfur ɗaya (wakin wanki):
abu
Mutum 1: "Zeynep, wanda ya lashe lokaci"
Persona 2: "Safarrufçu Kemal"
Bayanan martaba
38, uwa mai aiki, aiki
55, mai ritaya, mai siye da hankali
babban bukata
Mai sauri, tsaftacewa mara ƙarfi
Dorewa, amfani da tattalin arziki
cikas
babu lokaci
Ka guji ɓarna
alkawari
"Bright a lokaci daya, lokaci a gare ku"
"Ƙarancin samfur, ƙarin wanki"
tashar da ta dace
Instagram, gajeren bidiyo
Ƙarin jarida, imel
sautin
m, mai kuzari
Dogara, mai araha
uku mini lokuta
Case 1 - Haskaka daga bayanai. Alamar kasuwancin e-commerce ta kasa samun lokaci don karanta sake dubawar abokin ciniki 800. Ya ba da sharhin ba tare da sunansa ba (suna / lambar odar da aka tsallake) ga AI kuma ya nemi jigogi masu maimaitawa. YZ ya ba da haske kan jigon "ƙoshin gamsuwa yayin da saurin jigilar kayayyaki ya wuce yadda ake tsammani." Ƙungiyar ta tabbatar da wannan tare da bayanan tallace-tallace na kanta kuma ta mayar da hankali kan saƙon yakin akan alƙawarin "shirgin rana guda". AI ya zo da jigo, ɗan adam ya tabbatar da shi kuma ya juya shi zuwa yanke shawara.
Shari'a ta 2 - Kudin mutumin da ba a tantance ba. Alamar app ɗaya ta gaya wa AI don kawai "ƙirƙira mutane ga matasa masu amfani." YZ ya ba mutum na "shekaru 18-24, masu sha'awar kafofin watsa labarun, farashin farashi". Tawagar ta amince da wannan a matsayin gaskiya kuma ta kafa kamfen. Duk da haka, ainihin bayanan mai amfani ya nuna cewa manyan masu sauraro sun kasance masu sana'a masu shekaru 30-40. Wasu daga cikin kasafin kuɗi sun tafi ga waɗanda ba daidai ba. Kuskure: amincewa da mutumin da AI ya kirkira ba tare da duba bayanan ba.
Case 3 - Darajar rabuwar sashi. Gidan motsa jiki yana aika saƙon "zama lafiya" ga duk membobi. Yin nazarin bayanan memba ba tare da sunansa ba tare da AI ya bayyana fayyace ɓangarori biyu: "sabbin jin kunya" da "tsofaffin maƙasudin manufa." Lokacin da aka aika saƙonni daban-daban guda biyu zuwa ƙungiyoyi biyu (ɗayan "matakin farko yana da sauƙi" ɗayan kuma "samun kan kanku"), ƙimar amsa ta ƙaru sosai. Rabuwar kashi yayi saƙon zuwa ga ma'ana.
Samfura huɗu masu kwafi
1) Mai cire jigo daga sharhi:
A ƙasa akwai bayanan abokin ciniki da ba a san su ba (babu suna / bayanin oda): [manna sharhi] Aiki: (1) Cire jigogi 5 masu maimaitawa ( gamsuwa da ƙararrawa daban). Kada ku sanya wani jigogi waɗanda ba su cikin bayanan; Bayyana cewa ba ku da tabbas.
2) Bayanin sashi:
Samfura: [samfurin]. Da ke ƙasa akwai halayen abokin ciniki mara amfani: [bayanai / taƙaitawa] .Aiki: Rarraba wannan masu sauraro zuwa sassa na 3-4 dangane da buƙata da hali. Ga kowane sashi: tagline, bambancin fasalin, buƙata mai mahimmanci, sayan sayan.Wannan shi ne tsarin farko; A ɗauka zan tabbatar da ainihin bayanai.
3) Generator na mutum:
Yanki: "[sunan yanki da taƙaitawa]". Aiki: Rubuta daftarin mutum wanda ke wakiltar wannan yanki. Abun ciki: suna, kewayon shekaru, yanayin rayuwa, burin, cikas (makin zafi), ƙin yarda kafin siyan, a wace tashar yake ciyar da lokaci. Sanya taken cewa zato ne, ba mutum na gaske ba.
4) Mai daidaita saƙon mutum:
Mutane na: [summary persona 1], [persona 2 summary].Alkawari samfur: [alƙawari].Aiki: Ga kowane mutum: mafi dacewa saƙon jimla ɗaya, sautin, tashar fifiko, da martani ga yuwuwar ƙin yarda. Yin da'awar da ke buƙatar shaida.
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Ƙirƙiri mutumin da aka yi niyya don samfur na.
Babu bayanai, babu samfur, babu mahallin; AI ta ƙunshi mutane ba tare da haɗa su gaba ɗaya ba, ba za a iya tantance su ba.
Ƙarfi mai ƙarfi:
Samfurin: smart thermostat don gida. Farashin: tsakiyar-babban sashi. Da ke ƙasa akwai taƙaitaccen bayanan abokin ciniki da ba a san su ba: - Yawancin masu siye suna da shekaru 35-50, masu gida, buɗewa ga fasaha. Aiki: Ƙirƙiri zanen mutum 2 daga wannan bayanan. Ga kowane, manufa, cikas, sayayya mai jawo, amsawa ga ƙin shigarwa, da tashar da ta dace. Bayyana cewa wannan zato ne don tabbatarwa; Kada ku sanya abin da ba a cikin bayanan ba.
Da'awar ta biyu ta dogara ne akan ainihin bayanai; Har yanzu ana gwada fitarwa akan filin da bayanan tallace-tallace.
Kuskuren gama gari
- Neman mutum ba tare da samar da bayanai ba. AI yana yin sama ba tare da gamawa ba; Wannan bazai nuna ainihin masu sauraro ba.
- Kuskuren mutum da gaske. Persona hasashe ne; Ba za a iya ɗaukar shi azaman tushen yanke shawara har sai an tabbatar da shi tare da tallace-tallace da bayanan filin.
- Tsammanin masu sauraro guda ɗaya. Rashin rarraba buƙatu daban-daban yana sa saƙo iri ɗaya ne ga kowa kuma ba shi da tasiri.
- Manna bayanan sirri a cikin kayan aiki. Suna, e-mail, lambar waya suna cikin iyakar KVKK; A boye sunansa.
- Ba sabunta mutum ba kwata-kwata. Canje-canjen halayen taro; Mutum takarda ce mai rai.
Tsanaki: Da zarar an rubuta mutum a sarari, yana jin “ainihin” yana jin; Wannan tarko ne. Rayuwa baya nufin daidaito. Gwada kowane mutum tare da tambayar "wane bayanai ne ke goyan bayan wannan?"
A takaice
Binciken masu sauraro manufa shine tushen isar da saƙon da ya dace ga wanda ya dace. Rarraba yana raba masu sauraro zuwa ƙungiyoyi masu ma'ana; persona yana juya kowane bangare zuwa wani siminti wanda za'a iya fitar da saƙo daga gare shi. Hankali na wucin gadi shine mai ƙarfi mai haɓakawa wajen fitar da jigogi da fahimta daga bayanan da ba a san su ba da kuma samar da mutane. Duk da haka, kowane sashi da mutum wanda AI ke samarwa shine zane-zane na hasashe; Ba za a iya ɗaukar shi azaman tushen yanke shawara ba tare da tabbatarwa tare da ainihin tallace-tallace, safiyo da bayanan filin ba. Ana amfani da bayanan sirri koyaushe.
Aikin aikace-aikace
Zaɓi samfur. (1) Haɗa bayanan abokin ciniki na ainihi ko na hasashen cikin taƙaitaccen bayanin da ba a san shi ba. (2) Cire sassa 3 tare da samfurin "Segment sketch". (3) Juya wani yanki zuwa mutum mai rai tare da "generator persona". (4) Saita takamaiman saƙo, sautin murya da tasha don wannan mutumin tare da "Madaidaicin saƙon mutum". (5) Mafi mahimmanci: rubuta waɗanne tushen bayanan 3 na ainihi (tallace-tallace, bincike, hira) za ku duba don tabbatar da wannan mutumin. Kar a yiwa kowane mutum alama a matsayin "tabbas".
jerin abubuwan dubawa
- [ ] Na ɓoye bayanan abokin ciniki kafin in ba shi ga kayan aiki.
- [ ] Na ɗauki taro a matsayin sassa, ba taro ɗaya ba.
- [ ] Na yiwa mutanen AI lakabin " zana zance."
- [ ] Na dace da saƙo, sautin da tashar don kowane mutum.
- [ ] Na gano ainihin tushen bayanan da zan tabbatar da mutanen.
- [ ] Na yi shiri don ci gaba da sabunta mutum da sassan.