Riba:
- MECE na iya tsara masu fafatawa a cikin matrix kwatanta (matsayi, farashi, ƙarfi/rauni) tare da hankali na wucin gadi kuma ya haɗa kowane tantanin halitta zuwa tushen.
- Ability don amfani da tsarin kamar Porter's Five Forces da ƙungiyoyin dabaru tare da tallafin fasaha na wucin gadi da fassara yanayin gasa.
- Ikon bambance da'awar tallace-tallacen masu fafatawa daga gaskiya da kuma cire karin gishiri ko bayanai marasa tushe
Abokin ciniki yayi tambaya iri ɗaya akan kusan kowane aikin: "A ina muke tari akan masu fafatawa?" Kyakkyawan nazarin fafatawa a gasa yana amsa wannan tambayar tare da ingantaccen shaida, ba motsin rai ba. Manufar ba ita ce wulaƙanta ko yaba masu fafatawa ba; Yana da game da ganin inda kowane ɗan wasa ke da ƙarfi da kuma inda suke da rauni da gano yankin da abokin ciniki zai iya yin nasara. AI yana da ban mamaki a cikin sauri zub da ilimin manyan lambobi na masu fafatawa a cikin matrix. Amma akwai tarko: rubutun tallace-tallace na masu fafatawa sun wuce gona da iri kuma samfurin na iya wuce su a matsayin gaskiya. A cikin wannan rukunin za mu koyi raba da'awar gasa daga shaida da karanta gasa tare da sanannun tsare-tsare.
MECE mai gasa benchmarking matrix
Kashin baya na ƙididdigar gasa shine matrix: masu fafatawa a cikin layuka, gatura na kwatanta a cikin ginshiƙai. Gaskiyar cewa gatari sune MECE (ba su zoba kuma suna rufe ma'auni masu mahimmanci gaba ɗaya) yana sa matrix ɗin za a iya karantawa. Gatura na yau da kullun: ɓangaren manufa, ƙimar ƙima, matsayi na farashi, tashar rarrabawa, ƙarfi, rauni, motsawa a cikin shekaru 2 na ƙarshe.
Matsayinku: manazarcin gasa. A ƙasa na liƙa kwafin gidan yanar gizo da taƙaitaccen labarai na masu fafatawa 5. Aiki: Gina matrix matrix. Layuka: 5 masu fafatawa. ginshiƙai: yanki mai niyya, ƙimar ƙima, matsayi na farashi (ƙananan / tsakiya / ƙima), babban tashar, ƙarfi, rauni, motsi na ƙarshe. Dokokin: - Kafa kowane tantanin halitta kawai a kan tushen da na ba da kuma bayyana tushen (R1, R3 ...) .- KYAUTA tsakanin iƙirarin kansa na mai fafatawa da tabbataccen hujja: idan yana da da'awar, rubuta shi "tabbacin gaskiya, idan babu". "babu bayanai" a cikin tantanin halitta, ƙirƙira. Tsarin: tebur mai alamar.
Babban mahimmancin wannan faɗakarwa shine alamar "da'awar/gaskiyar" da izinin "babu bayanai". Ana ƙarfafa samfurin don yin alamar gibi da gaskiya maimakon yin su.
Tukwici: Maganar "Turkiyya ta jagoranci" a kan gidan yanar gizon masu gasa da'awa ce, ba gaskiya ba. Kada a taɓa rubuta wannan a cikin ginshiƙi na gaskiya a cikin matrix; Ya zama gaskiya ne kawai idan an goyan bayan bayanan rabon kasuwa mai zaman kansa.
Karatun gasar tare da Rundunar Sojoji Biyar
Bayan daidaikun masu fafatawa, wajibi ne a kalli tsarin gasar. Ƙungiyoyi biyar na Porter wani tsari ne na yau da kullum wanda ke kimanta ƙimar riba na masana'antu ta hanyar matsi biyar: (1) gasa tsakanin masu fafatawa, (2) barazanar sabbin masu shiga, (3) barazanar maye gurbin kayayyaki, (4) ikon ciniki na masu kaya, (5) ikon yin ciniki na masu siye. AI yana taimakawa wajen tattara shaidar da ke haifar da kowane ƙarfi, amma dole ne ku tabbatar da tsananin (ƙananan / matsakaici / babba) tare da shaida.
Matsayinku: Dabarun Analyst.Industry: [bayani]. Kammala nazarin Ƙididdigar Ƙididdigar Ƙarfafa Biyar bisa ga maɓuɓɓuka masu zuwa. Ga kowane karfi: - tsanani: low / matsakaici / high- Hujja: 2 shaidun jimloli bisa tushen- "To - menene": wannan karfi shine dama ko barazana ga abokin ciniki? Ya wuce tushen; Kada ku ba da kowane mataki na tsanani ba tare da hujja ba.
Dabarun taswirar rukuni
Wani lokaci mafi ƙarfin fahimta yana zuwa daga sanya masu fafatawa a kan taswira tare da gatura biyu; Misali, farashi akan axis a kwance da nisa samfurin akan gadi na tsaye. Irin wannan taswirar ƙungiya mai mahimmanci yana sa sarari a bayyane (wuraren da babu wanda yake da kuma inda abokin ciniki zai iya shiga). Kuna iya tambayar AI don shawarwarin axis da gaskatawa ga matsayin kowane abokin gaba; Amma zaɓin axis yanke shawara ce mai mahimmanci kuma na ku ne.
kishiya
matsayi farashin
Nisa samfurin
Babban ƙarfi
Mafi raunin al'amari
R1
Premium
fadi
Ƙarfin alama
Tsarin farashi mai girma
R2
matsakaici
kunkuntar
saurin bayarwa
Tashar dijital mai rauni
R3
ƙananan
matsakaici
Farashin
Ƙananan ingancin sabis
R4
Premium
kunkuntar
Kwarewa
rashin ma'auni
Duban wannan tebur, akwatin "ƙananan farashi + babban samfur" babu komai; Ana iya samun damar sanyawa ga abokin ciniki.
Matsayinku: mai tsara dabaru. Na ba da halaye na 5 masu fafatawa a kasa. Aiki: Ba da shawarar gatari 2 mafi bayyanawa don taswirar ƙungiyar dabaru (misali farashin da faɗin samfur) kuma rubuta dalilin da yasa waɗannan gatura biyu suka fi bambanta. Sanya kowane mai fafatawa a kan waɗannan gatura biyu; Tabbatar da kowane matsayi tare da shaida. Bincika: jera akwatunan da ba kowa a inda babu masu fafatawa kuma a tantance ko kowane tazari dama ce ta gaske ko kuma rashi na hankali.
uku mini lokuta
Shari'a ta 1 - Lokacin da zargin ya haɗu da gaskiyar. Mai ba da shawara yana da matrix mai gasa da aka shirya don samfurin; Samfurin ya ce "shugaban kasuwa" don R2 saboda ya faɗi haka akan gidan yanar gizon R2. Lokacin da aka jawo ainihin bayanan kasuwar kasuwa, rabon R2 shine 14% kuma jagora shine R1 tare da 31%. Tun da mai ba da shawara ba ya son lakabin "da'awar/gaskiyar" a farkon wuri, an ƙirƙiri taswirar matsayi mara kyau; an gyara.
Case 2 - Damar sarari kyauta. An kafa taswirar ƙungiyar dabaru don dillalin kayan daki. Manyan 'yan wasa hudu duk suna cikin ko dai "samfuri mai kunkuntar" ko "tsada + samfur mai fadi" akwatin. Akwatin "matsakaicin farashi + babban samfuri + isar da sauri" babu komai. Abokin ciniki yana matsayi a cikin wannan sarari; Yana samun kaso 9% a sashin da aka yi niyya a cikin watanni 18.
Harka 3 - Gargadin Sojoji Biyar. Mai farawa yana so ya shiga kasuwa tare da alamun ribar riba mai yawa. Binciken Ƙungiyoyin Biyar ya ce "barazanar sababbin masu shiga: babba" saboda shingen shiga ba su da yawa kuma manyan kamfanonin fasaha guda biyu sun riga sun ba da alamun. Mai ba da shawara ya gargadi abokin ciniki tare da wannan shaida; Abokin ciniki ya jinkirta shigarwa, bayan watanni shida ya shiga waɗannan manyan kasuwanni biyu kuma ya lalata tarurruka. Tsarin yana hana kuskure mai tsada.
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Kwatanta masu fafatawa na kuma ku gaya mani wanda ya fi kyau.
Samfurin yana samar da matsayi wanda ba shi da tushe, na zahiri, kuma mai yuwuwa yana nuna tallan gasa.
Ƙarfi mai ƙarfi:
Matsayinku: manazarcin gasa. Tushen da ke ƙasa (shafukan yanar gizo masu fafatawa 5 + labarai na 4) .Aiki: MECE matrix matrix + bincike na guga mara kyau.- Kowane tantanin halitta yana da alaƙa da tushen; da'awar / gaskiya mai lakabi; Idan babu bayanai, "babu bayanai". - Kada ku ce "Wane ne mafi kyau"; Nuna ɓangarori masu KARFI da FRAGILE na kowane mai fafatawa daban. - A ƙarshe: bayar da shawarar yankunan 2 inda masu fafatawa ke da rauni kuma inda abokin cinikinmu zai iya cin nasara da kuma tabbatar da kowannensu tare da shaida.
Binciken nasara/rasa
Mafi mahimmanci amma sau da yawa ba a kula da sashe na ƙididdigar gasa yana kallon ainihin sakamakon tallace-tallace. Binciken nasara/asara a tsari yana amsa tambayar "me yasa suka zaɓe mu / me yasa suka zaɓi ɗan takara" a cikin kasuwancin ƙarshe da abokin ciniki ya ci kuma ya yi hasara. Wannan yana da ƙarfi da ƙarfi fiye da sanya karantawa daga gidajen yanar gizo saboda yana nuna ainihin halin siyan abokin ciniki. Hankali na wucin gadi na iya ƙirƙirar jerin "mafi yawan sanadin asara" ta hanyar rarraba bayanan tallace-tallace ko ra'ayin abokin ciniki game da kasuwancin da ya ɓace cikin jigogi; amma kar a manta da ɓoye sunayen waɗannan bayanan kuma tabbatar da kowane jigo tare da ambato.
Matsayinku: nasara/rasa manazarci.Below ne sakamakon da taƙaitaccen bayanin kula don 15 tayin (lasara/rasa + dalilin) .Aiki: Rarraba dalilan asarar cikin jigogi; lokuta nawa + samfurin bayanin kula ga kowane jigo. Alama shari'o'in 2 inda muka fi rauni a kan masu fafatawa da yiwuwar tushen tushen. Ƙara sharhi ba tare da shaida ba; kawai dogara ga bayanin kula.
Kuskuren gama gari
- Yin la'akari da rubutun tallace-tallace a matsayin gaskiya. Maganganu irin su "Jagora", "mafi kyau", "Gasuwar 99%" sune da'awar; Ba ya shigar da matrix a matsayin gaskiya ba tare da an tabbatar da shi ta hanyar bayanai masu zaman kansu ba.
- Gatura mara MECE. Idan "abokin ciniki na kamfani" da "babban abokin ciniki" sun kasance ginshiƙai daban-daban, za su yi rikici; Tsare gatari daban.
- Kallon ƙarfi kawai. Rashin raunin mai gasa shine inda damar abokin ciniki ya ta'allaka ne; kar a tsallake shi.
- Bayar da matakin tsanani ba tare da shaida ba. Yana da sauƙi a ce "high / low" a cikin Ƙungiyoyin Biyar; Kowane digiri dole ne a barata tare da jimloli biyu na shaida.
- Ba ganin komai a sarari. Lissafin fafatawa a gasa bai isa ba; Babu ƙasar mutum sau da yawa shine dama ta gaske.
Hankali: Binciken masu gasa yana da mahimmanci dangane da dokar gasa. An haramta musayar bayanai tare da masu fafatawa dangane da farashi, rabon kasuwa ko rabon abokin ciniki. Binciken ku yakamata ya dogara ne akan samuwa na jama'a da kuma halaltattun kafofin; Dole ne a sami izinin doka don bayanan da ake tuhuma.
A takaice
A cikin ƙididdigar gasa, AI da sauri yana ba da bayanan adadin yawan 'yan wasa a cikin matrix MECE da kuma tsarin da aka sani (Rukunin Ƙungiyoyin Biyar, ƙungiyoyi masu mahimmanci). Mafi mahimmancin horo shine a raba da'awar abokin gaba daga gaskiyar da za a iya tabbatarwa kuma a sanya shi a matsayin "babu bayanai" maimakon samar da gibin. Manufar ba shine yanke shawarar wanda ya fi kyau ba; Yana da game nemo raunin kowane ɗan wasa da kuma buɗaɗɗen sarari inda abokin ciniki zai iya yin nasara. Frames suna hanzarta tunani; Shaida da hukunci sun fito ne daga mai ba da shawara.
Aikin aikace-aikace
Zaɓi aƙalla masu fafatawa huɗu a cikin masana'antu kuma tattara bayanai daga hanyoyin da ake samu na jama'a (yanar gizo, labarai). Ƙaddamar da matrix MECE tare da da'awar/tabbabin gaskiya tare da tsokanar gaba mai ƙarfi. Sannan zaɓi gatari guda biyu kuma ƙirƙirar taswirar ƙungiyar dabaru kuma sami aƙalla akwatin fanko ɗaya. A ƙarshe, kammala binciken Ƙididdigar Ƙungiyoyin Biyar, tabbatar da kowane nau'i na tsanani tare da shaida guda biyu, da kuma ba da shawarar yanki inda abokin ciniki zai iya cin nasara.
jerin abubuwan dubawa
- [ ] Gatura na matrix na sun haɗa da MECE da mahimman girma.
- [ ] Kowane tantanin halitta an haɗa shi da tushen; Na yi da'awar / gaskiyar bambanci.
- [ ] Ban rubuta da'awar tallan gasa a matsayin gaskiya ba.
- [ ] Na nuna duka ƙarfi da raunin kowane abokin gaba.
- [ ] Na batar da matakan tsanani na runduna biyar tare da shaida.
- [ ] Na gano aƙalla sarari ɗaya (dama) a cikin taswirar ƙungiyar dabaru.
- [ ] Na kiyaye iyakokin dokar gasa; Na tsara tabbaci akan bayanan da ake tuhuma.