Riba:
- Ikon kafa Canvas Model na Kasuwanci tare da tallafin fasaha na wucin gadi kuma a kai a kai haɗa ƙimar ƙima, rafin kuɗin shiga da tsarin farashi.
- Ikon tabbatarwa ta hanyar sake ƙididdige tattalin arzikin yanki (farashin sayan abokin ciniki, ƙimar rayuwa, rashin ƙarfi)
- Ability don gwada zato samfurin kasuwanci don gaskiya da shaida da kuma daidaitattun tsinkaye
Wani muhimmin sashi na ayyukan tuntuɓar shine tsara tsarin kasuwanci ko kimanta samfurin da ke akwai: "Shin wannan sabon kasuwancin zai sami kuɗi? Shin farashin zai dore? A ina ya kamata ya girma?" Tsarin kasuwanci shine cikakken hoto na yadda kamfani ke ƙirƙira da ba da ƙima da kuma samar da kudaden shiga daga wannan ƙimar. Hankali na wucin gadi yana gina wannan hoton da sauri, yana gwada daidaitonsa kuma yana haifar da wasu hanyoyi. Amma zuciyar kima samfurin kasuwanci yana cikin lambobi, kuma ƙirar na iya yin barkono da waɗannan lambobi tare da kyakkyawan zato. A cikin wannan rukunin, za mu koyi saita Canvas Model na Kasuwanci tare da basirar wucin gadi da kuma tabbatar da sashin tattalin arziki wanda ke faɗi ainihin gaskiya.
Canvas Model Kasuwanci
Canvas Model Kasuwanci shine tsarin shafi guda ɗaya wanda ke taƙaita kasuwanci a cikin tubalan gine-gine tara: sassan abokin ciniki, ƙimar ƙima, tashoshi, alaƙar abokin ciniki, rafukan kudaden shiga, mahimman albarkatu, ayyuka masu mahimmanci, manyan abokan tarayya, da tsarin farashi. Ƙarfin zane yana da daidaituwa: dole ne a mayar da martani ga sashin abokin ciniki, kudaden shiga dole ne ya daidaita tare da ƙimar ƙima, tsarin farashi dole ne ya nuna ainihin ayyukan. AI yana da kyau a bincika wannan daidaito.
Matsayinku: mashawarcin ƙirar ƙirar kasuwanci.Ra'ayin kasuwanci / kamfani: [bayani].Aiki: Cika akwatuna 9 na Canvas Model Kasuwanci.Dokokin: - Yi kowane akwati da kankare; babu wasu kalmomi marasa ma'ana kamar "sabis mai inganci". - Shin tabbatar da daidaito: menene matsalar abokin ciniki ke warware matsalar ƙima, shin tsarin samun kuɗin shiga ya dace da shi, shin tsarin farashi yana nuna ainihin ayyukan? - Bincike: jera mafi ƙarancin zato 3 na ƙirar a matsayin "dole ne a tabbatar da su". Kar a ba da lambar da aka yi; Za mu tattauna lambobi a cikin matakan tattalin arziki daban.
Tukwici: Mafi yawan kulawar zanen da aka yi watsi da shi shine "shawarar darajar - ɓangaren abokin ciniki ya dace." Shawarar darajar da ba ta magance ainihin matsalar abokin ciniki ba ta samun kuɗi, komai kyawunta. Tambayi samfurin don tambayar wannan dacewa daban kowane lokaci.
Unit Economics: ainihin gaskiya
Tattalin arzikin abokin ciniki guda ɗaya ko ma'amala yana gaya mana ko ƙirar kasuwanci na iya samun riba a sikelin, ba babban maƙunsar bayanai ba. Sashin tattalin arziki yana kwatanta kudaden shiga da farashin kowace raka'a guda. Biyu na asali Concepts:
- CAC (Cost Sayen Abokin Ciniki): Matsakaicin kuɗin da aka kashe don siyan abokin ciniki (kasuwa + tallace-tallace / abokin ciniki da aka samu).
- LTV (Kimar Rayuwa): Jimillar ribar da abokin ciniki ke samu a tsawon dangantakar.
A cikin ingantacciyar ƙirar ƙira, LTV ya fi CAC girma sosai (maƙalar gama gari ita ce LTV/CAC ≥ 3) kuma CAC tana murmurewa cikin madaidaicin lokaci (lokacin biya). Ƙwararrun Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙadda tọn na Ƙaƙa ) ya yi ya gina wannan ƙididdiga, amma idan zato (watanni nawa na riƙewa, ƙimar gaske, kashe kuɗi ba a haɗa su ba) suna da kyakkyawan fata, sakamakon zai zama yaudara.
Matsayinku: Analyst na tsarin kuɗi Zan tabbatar da hannu.- Yi amfani da babban gefe a LTV (ba juyawa ba); Haɗa adadin guraben aiki/masu sokewa. - Tunatar da mu na ɓoyayyun kudade waɗanda za a iya ɓacewa (tallafi, hukumar biyan kuɗi, maidowa). - Ba da sakamakon a cikin yanayi 3 masu raɗaɗi / matsakaici / kyakkyawan fata, ba ɗaya ba.
Gwajin zato tare da gaskiya
Babban kuskure a cikin kimantawa samfurin kasuwanci shine kyakkyawan tsarin zato: babban riƙewa, sokewar sifili, cikakken iya aiki, babu rangwame. Gwada kowane zato akan ainihin bayanai ko ma'auni na masana'antu. Zaton cewa "abokin ciniki ya tsaya na matsakaicin watanni 36" shine kawai tunanin fata idan kuna da watanni 6 na bayanai; alama a fili wannan a matsayin "zato mara tabbas".
zato
tarkon kyakkyawan fata
tabbatar da gaskiya
lokacin riƙewa
Tsawon zato
Ainihin bayanan ƙungiyar
babban gefe
An tsallake kuɗaɗen ɓoye
Ƙara duk farashin canji
CAC
Ana la'akari da ci gaban kwayoyin halitta
An haɗa duk tallace-tallace+ tallace-tallace
girma girma
Tsammanin layi
Saturation da tasirin gasa
Farashin
Zaton ba tare da rangwame ba
Ainihin farashin net (bayan rangwame)
uku mini lokuta
Shari'a 1 - Kuɗi na ɓoye ya karyata LTV. A cikin kasuwancin biyan kuɗi, ƙirar tana ƙididdige LTV/CAC na 4.2; kasuwanci ya dubi lafiya. Mai ba da shawara ya gane cewa ana ƙididdige LTV akan juyawa; Ba a haɗa hukumar biyan kuɗi, tallafi da dawowa ba. An sake kirgawa tare da babban gefe, rabon ya ragu zuwa 1.8; Samfurin yana tsaye da kyar. Tabbatarwa yana hana yanke shawara "sihiri" mara kyau.
Case 2 - Tsayawa mai kyau. Farawa yana haɓaka LTV ta hanyar ɗauka "abokin ciniki ya zauna na tsawon watanni 36." Ana samun bayanan watanni 5 kawai. Mai ba da shawara yana alamar zato a matsayin "ba a tabbatar ba" kuma yana gudanar da yanayin watanni 12 da 24. A watanni 12 samfurin ya kasance ƙasa da raguwa; Ana gabatar da kewayon gaskiya ga mai saka jari, kuma an saita tsammanin da gaske.
Case 3 - Rashin daidaiton Canvas. Tunanin kasuwanci yana ba da ƙima mai ƙima (farashi mai girma) amma tsarin shigar da kuɗin shiga ya dogara ne akan tallace-tallace maras tsada; Akwai sabani a cikin zane. Samfurin yana kama wannan a cikin rajistan daidaito. Mai ba da shawara ko dai ya canza matsayi ko tsarin kudaden shiga; Guda biyu sun fada cikin wuri kuma samfurin ya zama abin kariya.
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Yi kimanta ko wannan tunanin kasuwanci yana da riba.
Samfurin yana ba da amsa mara tushe, kyakkyawan fata da mara tabbas na "yana kama da riba."
Ƙarfi mai ƙarfi:
Matsayinku: manazarcin tsarin kasuwanci.Aiki: (1) Yaba zane tare da tantance daidaito. (2) Lissafin tattalin arziki na yanki. Bayanan da ke ƙasa. Dokoki: - Yi amfani da babban gefe akan LTV; sun haɗa da ɓoyayyun kudade (hukumar, tallafi, dawowa) - Rubuta dabarar kowane asusu; Ba da yanayi guda 3 na rashin tunani/matsakaici/ kyakkyawan fata. - Alama kowane zato mai mahimmanci a matsayin tushe ko "wanda ba a tabbatar ba". - Bincike: suna zato 2 waɗanda dole ne su kasance gaskiya don wannan ƙirar ta tsira.
Breakeven da tsabar kudi ƙone
Akwai ƙarin lambobi masu mahimmanci guda biyu a cikin ƙimar ƙirar kasuwanci. Hutu-matukar dai ita ce lokacin da jimillar kudaden shiga ya cika jimillar farashi, wato kasuwanci ba ya samun riba ko hasara; Sanin yawan abokan ciniki ko watanni nawa zai ɗauka don isa ya nuna ko tsarin kasuwanci yana dawwama ko a'a. Yawan ƙona kuɗi shine adadin kuɗin da kamfani ke cinye kowane wata; Kuɗin da ke hannun da aka raba ta hanyar ƙonawa kowane wata yana ba da titin jirgin sama na kamfanin ba tare da ƙarin kuɗi ba. Hankali na wucin gadi ya gina waɗannan ƙididdiga guda biyu, amma kyakkyawan fata ya sake zama tarko: idan kun ci gaba da ƙididdige ƙimar kudaden shiga da ƙarancin farashi, karya-har ma ya bayyana kusa. Gudanar da lambobi biyu a cikin yanayin rashin tsoro kuma ku tambayi "watanni nawa ne titin jirgin zai kasance idan kudaden shiga ya kasance 30% ƙasa da tsammanin?" Tabbatar yin tambaya. Wannan tambaya ita ce wacce yawancin masu farawa ba sa tambaya kafin su yi fatara, kuma yana iya zama gargaɗi mafi mahimmanci da mai ba da shawara zai iya ba abokin ciniki.
Matsayin ku: analyst na lissafin kuɗi tsinkaya); rubuta a sarari tsawon watanni nawa titin jirgin zai ragu a cikin yanayin rashin tsoro.
Hakanan zaka iya kwatanta madadin tsarin kasuwanci da sauri:
Matsayinku: tsarin dabarun kasuwanci.Task: ba da shawarar 2 madadin hanyoyin samun kudaden shiga don [kasuwa] (misali biyan kuɗi vs. siyarwar kashewa ɗaya) . Ga kowane: rafi na kudaden shiga, ƙididdigar lokacin biya na CAC, haɗari mai mahimmanci, wanda ɓangaren abokin ciniki ya fi dacewa.Duba daidaito tare da sauran kwalaye na zane (tsarin farashi, tashoshi).Bincike: taƙaita yanayin wane samfurin; Kada ku ce "mafi kyau" tabbas.
Kuskuren gama gari
- Ana ƙididdige LTV dangane da juyawa. Ya kamata a ƙididdige ƙimar rayuwa ta babban gefe; Ya kamata a haɗa kuɗaɗen ɓoye.
- Sarkar kyakkyawan zato. Buri kamar dogon riƙewa, sokewar sifili, da farashin da ba a rangwame ba ya sa ƙirar ta yi kama da riba mai fa'ida.
- Gabatar da labari guda ɗaya. Ba tare da rashin tunani/matsakaici/kyakkyawar kewayon lambar ba daidai ba ce.
- Ketare rashin daidaiton zane. Shawarar ƙima, hanyoyin shiga da tsarin farashi dole ne su daidaita.
- Farashin CAC. Idan duk tallace-tallace da tallace-tallace ba a haɗa su ba, ana tunanin sayen abokin ciniki kyauta.
- Kuskuren zato don bayanai. Tsammanin watanni 36 lokacin da akwai watanni 6 na bayanai suna gabatar da tunanin fata a matsayin shaida.
Tsanaki: Idan tsarin kasuwanci da tattalin arziƙin naúrar za su zama ginshiƙi na saka hannun jari ko yanke shawara, ƙididdiga da zato ya kamata a tabbatar da mai ba da shawara kan kuɗi ko ƙwararren kuɗi. Ilimin wucin gadi yana gina kwarangwal da yanayin samfurin; Daidaiton lambobi, gaskiyar zato, da babban nauyi ya rataya a wuyan mutane. "Tsarin ya lissafta shi haka" ba tsaro ba ne.
a takaice
A cikin ƙirar ƙirar kasuwanci, AI da sauri ya saita Canvas, yana bincika daidaitonsa, kuma yana haifar da yanayin yanayin tattalin arziki. Amma gaskiyar kima tana cikin lambobi: Ya kamata a lissafta LTV tare da babban ragi da kuma ɓoyayyun farashi, CAC yakamata a yi la'akari da shi cikakke, kowane zato yakamata a gwada shi akan ainihin bayanan, kuma a gabatar da sakamakon a matsayin kewayon maimakon guda ɗaya. Ya kamata a duba daidaiton ƙima-abokin ciniki-kudaden shiga na zane, kuma ya kamata a yi alama mahimmin zato. Ya kafa kwarangwal da lissafi; Masu ba da shawara da ƙwararrun ƙwararru suna ɗaukar gaskiya da alhaki.
Aikin aikace-aikace
Zaɓi ra'ayin kasuwanci ko layin kasuwanci na yanzu. Cika Model Kasuwancin Canvas tare da faɗakarwa mai ƙarfi kuma nemo kuma gyara aƙalla rashin daidaituwa ɗaya (kamar ƙima – rashin daidaiton shiga). Yi lissafin CAC, LTV, LTV/CAC da lokacin biya tare da bayanan da kuke da su; da hannu tabbatar da kowace dabara. Yi lissafin LTV sau ɗaya tare da juyawa, sau ɗaya tare da babban gefe kuma ga bambanci. Alama zato biyu mafi mahimmanci a matsayin "marasa tabbatattu" kuma haifar da yanayi mara kyau / matsakaici / kyakkyawan fata.
jerin abubuwan dubawa
- [ ] Na cika kwalaye 9 na zane da kankare.
- [ ] Na duba shawarwarin ƙima-daidaituwar shigar da abokin ciniki.
- [ ] Na ƙididdige LTV tare da babban riba da ɓoyayyun kuɗaɗen da aka haɗa.
- [ ] Na haɗa duk tallace-tallace da kuɗin tallace-tallace a cikin CAC.
- [ ] Na tabbatar da kowane asusu da hannu; Na nuna dabara.
- [ ] Na sanya mahimmin zato a matsayin "ba a tantance ba" kuma na ƙirƙiri yanayi.
- [ ] Na shirya yarda mai ba da shawara kan kuɗi don asusu mai mahimmanci na kuɗi.