📢Artificial Intelligence in Advertising

Creative & Media · 11 units · free, no membership

1 Introduction to Artificial Intelligence in Advertising: Roles, Boundaries, Authentication, Copyright and Privacy

2 Campaign Concept and Creative Brief: Generating Big Ideas with Artificial Intelligence

3 Slogan and Brand Voice: Catchy Message and Consistent Tone

4 Target Audience Analysis and Persona: Segmentation and Insight

5 Message Strategy and Value Proposition: The Right Word to the Right Person

6 Ad Copy Variations: Copywriting and Adaptation by Channel

7 Image and Video Concept: Generative Visual AI, Copyright and Brand Integrity

8 Media Plan and Budget Distribution: Channel Selection and Optimization

9 A/B Testing and Experimental Design: Variant Construction and Significance

10 Performance Analysis and Reporting: Metrics, Attribution and Insight

11 Misleading Advertising, Ethics and Brand Safety: Legal Limits and Liability

All trainings Start from unit 1