Gains:
- Ability to quickly produce brochures, video scripts and illustrated instruction drafts with artificial intelligence and adapt them to different literacy levels
- Ability to know that the training material contains clinical content and not distribute it without verifying each number and suggestion and checking the tone.
- Ability to determine the output quality from the beginning by typing the audience, single message, structure, language level and limit in the prompt
One of the invisible but most labor-intensive tasks of midwifery is preparing educational materials. Pregnancy school brochures, breastfeeding cards, birth preparation handbooks, baby care instructions, scripts of short information videos... A midwife often writes these from scratch, in her own off-duty time. Artificial intelligence radically speeds up this production: producing a readable outline in a few minutes, adapting the same content for different literacy levels, turning a text into a video script. In this unit, we cover how to drive material production end-to-end—from subject to outline, from simplification to visual instruction—with AI.
But the important limit also applies here: the educational material carries clinical content. One wrong sentence on a breastfeeding chart, one faulty recommendation in a baby care instructions, can cause real harm. That's why every material is verified by a midwife (physician if necessary) before distribution.
Tip: Think of AI as the tool that “overcomes the fear of the blank page.” Its most valuable contribution is that it does not require you to start from scratch; but the final say, accuracy and tone are always yours.
Criteria for good educational material
Clarify the target before printing the material to the AI. A good mother-baby material has the following features:
- Correct literacy level: Grades 5–6 for most health communications. grade reading level is targeted. Short sentences, everyday words, few terms.
- One clear message: One material does not try to say everything; explains a topic well.
- Action-oriented: Provides a concrete answer to the question "What should I do?" ("this much per day", "apply at this symptom").
- Cultural and emotional fit: Supportive, not accusatory; respectful of the local context (details in unit 10).
- Visual friendly: Bullets, short headlines, white space. Step by step setup for visual instruction.
AI takes all of these into consideration when you type them into the prompt. In other words, putting the "good material" description into the prompt directly determines the quality of the output.
Step by step: producing a brochure with AI
- Purpose and audience: To whom and for what (e.g. "safe exercise during pregnancy for expectant mothers aged 20-30 in their first pregnancy").
- Resource limit: Tell the AI to "use only general, accepted knowledge; mark the number you are unsure of."
- Draft: After you receive the first version, ask for corrections for length, tone, title structure.
- Simplifying round: Run a separate round of “bring this down to a 6th grade level.”
- Verification: Confirm each issue and recommendation with institutional protocol/guidance.
- Visualization note: Have a "which visual/drawing should go here" note produced for each section (the designer/midwife chooses the visual).
- Approval and credit: Include the author/approver and date below the material.
The two most commonly skipped of these steps are the simplification round and verification. Midwives often tend to hand it out directly because the first draft seems “good enough”; whereas the first draft is usually above the target literacy level and contains at least one unverified number. Running simplification as a separate round (i.e. asking a second time to “get this down to 6th grade level”) and making validation a conscious control step significantly increases both the understandability and security of the material. These two rounds take a few minutes total, but greatly increase the real-world impact of the material.
three mini cases
Case 1 — Brochure production speed: A midwife will prepare 6 separate brochures for the 6-week program of the pregnancy school. ~1 hour each by hand, 6 hours total. With AI, the draft of each brochure is created in ~10 minutes, and the midwife verifies and corrects each one in ~15 minutes. Total time is reduced from 6 hours to ~2.5 hours (58% savings) and the language level of the brochures is consistent.
Case 2 — Video scenario: The midwife will shoot a 90-second informational video about "jaundice in the baby". He receives a script from the AI asking for transcript + scene note (what should appear in the visual). In the first draft, AI exaggerates a symptom ("run to the hospital immediately"); The midwife corrects this in a calm and clear language ("consult immediately if you have the following symptoms"). The script cuts the shooting time in half.
Case 3 — Visual instruction (step by step): For a breastfeeding position card, the midwife asks the AI for a 5-step numbered instruction + a “what to show in the drawing” note for each step. AI produces 5 net steps; The midwife changes the order of a step and corrects a medically incorrect statement. The card comes with pictures and little writing for mothers with low literacy.
Copiable templates
Role: You are the writer of mother-baby educational material.Task: Write a draft BROCHURE for pregnant women/mothers on [topic].Audience: [who]. Purpose: one clear message = [message].Guides:- Language: 6th grade level, short sentence, explain term when first mentioned.- Structure: short title + 4-6 items + "when to refer" box.- WRITING dosage/medication/diagnosis; Mark the number you are unsure of as "[MIDWIFE VERIFIED]". Length: maximum 300 words.
Role: You are a healthcare communications video script writer.Task: Write a 90-second video script for [topic].Format: two columns — [TRANSCRIPT] and [WHAT SHOULD APPEAR ON STAGE].Guidelines: Calm, supportive tone; NO panic/exaggeration. NO medical decision/dosage. Each speaking sentence should not exceed 15 words.
Role: You are the writer of illustrated instruction cards.Task: [action, e.g. write NUMBERED step-by-step instructions for [breastfeeding position].Each step: 1 short sentence + note "[IMAGE: ...]" (what will be shown in the drawing).Rules: 6 steps maximum. Less text, more visual logic. Don't use terms.
Role: Literacy adaptation assistant.Task: Give the following material in TWO versions: (A) 6th grade level, (B) very plain (limited literacy, to be supported by pictures).CHANGE Meaning. In version B, each sentence has a maximum of 10 words. Material: [text]
Weak prompt / Strong prompt
Weak: "Write a brochure about breastfeeding."
Result: A long, terminological, aimless text that is the same for every reader and is difficult to verify.
Strong:
Role: educational material writer. Write a draft brochure for first-time breastfeeding mothers whose only message is "breastfeed frequently and in the right position in the first days."6. grade level, 5 items + “when to ask for help” box, 250 words maximum. Writing dosage/diagnosis; Mark the number you are not sure about [MIDWIVER VERIFIED].
Difference: Strong prompt defines audience, single message, structure, length, language level and boundary; the output directly approximates a usable draft.
Material type and AI contribution
material
AI contribution
Midwife/physician control
brochure
outline, simplification, structure
Content accuracy, tone, imprint
video scenario
Speech + scene note
Clinical accuracy, panic language
illustrated instruction
Step editing, visual note
Step sequence, accuracy
Multilingual version
first translation
Native language check (unit 10)
Frequently asked questions
Question and answer draft
Validating each answer
Caution: AI does not "produce" images here; Writes what is needed for the visual. The medical accuracy of the image (e.g. correct breastfeeding position) is also checked by the midwife. The risk of anatomical/clinical errors is also high in images produced with artificial intelligence.
Common mistakes
- Distribution without verification: Material is clinical content; Every issue and suggestion is not printed without confirmation.
- Compressing many messages into a single material: AI writes everything if you want; Good material focuses on one message.
- Not recognizing panic/exaggeration language: AI can use anxiety-raising phrases like “run now”; translate into calm language.
- Not writing the literacy level on the prompt: If you do not specify it, the AI will write at an average-high level.
- Not including imprint and approval: Who prepared it, who approved it, date — necessary for traceability of the material.
- Using the AI image without checking: The image may also be wrong; The midwife checks the clinical accuracy.
In summary
Artificial intelligence overcomes the fear of the blank page and cuts the time by more than half in the production of mother-baby educational material: it produces brochures, video scripts and illustrated instruction drafts, adapting the same content to different literacy levels. However, since the material contains clinical content, it cannot be distributed without verifying each number and suggestion, checking the tone, and adding an approval-imprint. Writing the audience, single message, structure, language level and boundary in the prompt directly determines the quality of the output.
Application task
Select an educational material that is missing in your clinic (e.g. "postpartum bleeding symptoms card"). Produce a draft with the brochure template, then make two versions with the literacy adaptation template. Keep a “validation note” by comparing each issue and recommendation to agency protocol and include a preparer/approver/date credit at the bottom of the material.
checklist
- [ ] I wrote the audience, single message, structure, language level and limit in the prompt.
- [ ] I have verified every number and suggestion in the material with the protocol/guide.
- [ ] I changed the panic/exaggeration language into calm and clear language.
- [ ] I produced two literacy versions and tested the language out loud.
- [ ] I checked the clinical accuracy of the visual notes.
- [ ] I added the prepared/approved/date citation.