Riba:
- Samun damar bambance inda hankali na wucin gadi ke adana ainihin lokaci a cikin aikin kafofin watsa labarun (sarrafa, bincike) da kuma inda aka bar yanke shawara mai mahimmanci irin su amsa rikicin da da'awar ga mutane, bisa ga matakin haɗarin aiki.
- Ikon yin amfani da horo wanda ke tabbatar da kowane fitarwa na AI ta hanyar matakan haɗa shi zuwa tushen, sake ƙididdige shi da wucewa ta hanyar tace alamar.
- Ikon samun ɗabi'ar ɓoye sunan abokin ciniki da bayanan kamfani a cikin iyakokin KVKK/ keɓewa da kiyaye haƙƙin mallaka da kasada na asali.
Ranar mai sarrafa kafofin watsa labarun ta fi aiki da yawa fiye da yadda mai lura da waje ya gane. Da safe, kalli abin da Instagram, TikTok, X (tsohon Twitter), LinkedIn, Facebook da asusun YouTube ke yi da daddare; Ana duba ɗaruruwan sharhi da saƙonni masu shigowa; an shirya sakonnin ranar; Don yaƙin neman zaɓe, ana samar da take, taken (rubutu da aka rubuta kusa da hoton) da hashtag (hashtag — kalmar jigon da ake nema tare da # a farkon); Ana nazarin kwamitin nazarin don ganin dalilin da ya sa isar sakon jiya ya ragu; Haɗin kai tare da mai samar da abun ciki (mai tasiri) an tattauna; Kuma a halin yanzu, idan korafin abokin ciniki ya karu, ana cire shi kafin ya zama rikici. Wasu daga cikin wannan aikin yana da ƙarfi-sauri: daidaita saƙo iri ɗaya a kan dandamali biyar, rubuta juzu'i talatin, karantawa da taƙaita sharhi ɗari. Wasu suna yin tasiri kai tsaye da sunan alama, amincinta, da alaƙa da al'ummarta: martanin farko ga rikici, zaɓin mai tasiri, gaskiyar da'awa.
Hankali na wucin gadi (AI a takaice, AI a cikin Ingilishi - tsarin kwamfuta wanda zai iya samar da rubutu, hotuna da ra'ayoyi kamar mutane, gane alamu, taƙaitawa da kuma samo bambance-bambance) yana zaune a tsakiyar wannan hoton. Lokacin da aka yi amfani da shi daidai, yana shirya kalanda abun ciki na mako-mako, ɗimbin bambance-bambancen rubutu da taƙaitaccen tunani na ɗaruruwan sharhi a cikin mintuna. Lokacin da aka yi amfani da shi ba daidai ba, yana iya isar da saƙon bayanai kai tsaye amma ba daidai ba, hoto mai haƙƙin mallaka, sautin da bai dace da muryar alamar ba, ko amsa mai sanyi wanda zai haifar da rikici. Manufar wannan raka'a ta farko ba gabatarwar kayan aiki ba ce; Manufar ita ce bayyana inda za a saka AI a cikin kasuwancin ku kuma inda ba za ku saka shi kwata-kwata ba.
Bari mu tsara ƙa'ida ta asali tun daga farko: Ilimin wucin gadi shine mataimaki na samarwa da bincike; ba mai magana da yawun alama ba ne, shugaban al'umma, ko ikon amincewa. Alhakin da amincewa na ƙarshe na kowane post, amsa da iƙirarin da aka buga na ƙwararren manajan kafofin watsa labarun ne. Jumla ɗaya daga asusun alamar tana kaiwa dubbai, wani lokacin miliyoyin mutane; Sautin da ba daidai ba zai iya juya zuwa rikicin hoto ko bidiyo mai zagaya yanar gizo da sauri. Shi ya sa sarrafawa wani muhimmin bangare ne na aikin gwargwadon saurin gudu.
Yadudduka na gudanarwar kafofin watsa labarun da wurin AI
Domin fahimtar sana’ar, bari mu raba shi gida uku. Tsarin dabarun shine dalilin da yasa asusun ya kasance: wanene muke magana, da wane murya, tare da wace manufa (fadakarwa, haɗin kai, tallace-tallace, al'umma). Layer na samarwa shine inda wannan dabarun ke fassara zuwa kalanda abun ciki, rabawa, rubutun kalmomi, hotuna da bidiyo. Matsakaicin ma'amala da ma'auni shine gudanarwar al'umma ( sharhi, saƙonni, martani), nazarin ra'ayi, bin diddigin yanayi da bayar da rahoto. AI ta taɓa duk nau'ikan nau'ikan guda uku, amma tare da umarni daban-daban: a cikin dabarun yana haifar da yanayi da daftarin fahimta, mai dabarun yanke shawara; yana samar da zane-zane masu yawa da bambance-bambance a cikin samarwa, kuma mai sarrafa yana yin zaɓi da gyare-gyare; A cikin hulɗar, ɗan adam yana taƙaita bayanai kuma ya ba da shawarar daftarin amsawa, yana tabbatar da sautin da kalmar ƙarshe.
Bari mu ayyana ƴan asali kalmomi daga farko. Isarwa shine adadin musamman (mabambanta) mutanen da suke ganin post. Ra'ayi shine adadin lokutan da sakon ya bayyana akan allon; Mutum ɗaya zai iya ganin shi sau da yawa, don haka abubuwan da aka gani sun fi girma. Haɗin kai shine jimlar ayyuka kamar so, sharhi, rabawa da adanawa. Adadin shiga shine rabon haɗin gwiwa don isa ko mabiya (a matsayin kashi). Algorithm shine tsarin martabar dandamali wanda ke yanke shawarar abin da ke ciki don nunawa wa. Za mu yi bayanin waɗannan ra'ayoyi ɗaya bayan ɗaya a cikin raka'a masu zuwa; A yanzu, wannan ya isa: AI yana ba ku daftarin aiki da bincike a cikin duk waɗannan, ba ya yanke shawara.
Tebur mai zuwa yana taƙaita rawar AI da matakin haɗari ta hanyar manufa:
nema
Matsayin AI
Matsayin haɗari
Wanda ya yarda
Ƙirƙirar subtitle/bambancin take
sketch janareta
ƙananan
abun ciki m
Bayanin kalanda na abun ciki
mataimakin tsare-tsare
ƙananan matsakaici
Manajan kafofin watsa labarun
Takaitacciyar tsokaci na tsokaci
Mataimakin nazari
matsakaici
manajan al'umma
Sharhi/DM daftarin martani
amsa janareta
matsakaici
manajan al'umma
Sharhi na Trend (newsjacking)
Na'urar daukar hotan takardu
matsakaici-high
Manager + alama
Jerin 'yan takara masu tasiri
Mataimakin farko
matsakaici-high
Manager + alama
Rahoton aiki da hangen nesa
Mataimakin nazari
matsakaici-high
Mai gudanarwa
Amsa ta farko a cikin rikici
Zane kawai
babba
Manager + babban gudanarwa
Da'awar samfur da za a buga
Zane kawai
babba
Alamar kasuwanci + doka
Yi la'akari da layi ɗaya a cikin wannan tebur: yayin da hada-hadar ta tashi, rawar AI yana raguwa da amincewar ɗan adam yana girma. Saƙonnin da ke ɗauke da lokutan rikici da zarge-zarge sune wuraren da AI za ta iya "tsara" mafi yawa, amma ba za ta taɓa aika ta zuwa bugawa da kanta ba.
Mataki-mataki: Shigar da AI cikin aikin ku
- Rarraba aikin. Shin aikin da ke hannun samarwa yana da ƙarfi (subtitle, bambance-bambance, taƙaitaccen bayani) ko suna-mahimmanci (amsar rikicin, da'awa, batu mai mahimmanci)? Yi amfani da AI da karimci akan ayyukan samar da kayayyaki; Don yin suna-mahimmancin aiki, kawai sami daftarin aiki.
- Ba da mahallin. Kada ku yi tsammanin sakamako mai kyau ba tare da gaya wa AI wanene alamar ba, wanda yake magana, wane sautin yake magana a ciki, da abin da bai taɓa yi ba. Ƙirƙiri “jagorar murya ta alama” don wannan (aiki a ƙarshen wannan rukunin).
- Zayyana, zaɓi, tace. Tambayi AI don bambance-bambancen 3-5, ba ɗaya "cikakkiyar amsa" ba. Zaɓi mafi kyawun kuma sake yin aiki bisa ga muryar alamar.
- Tabbatar. Ga kowane fitowar, kwanan wata, da'awar, doka, da sunan mutum, amince da tushen ku, ba ƙwaƙwalwar AI ba.
- Aminta da buga. Mutum yayi karatun karshe; Saitin idanu na biyu yana da mahimmanci don abun ciki mai mahimmanci.
Me yasa "tabbaci" shine zuciyar wannan kasuwancin
Samfuran yaren basirar ɗan adam da alama suna da tabbaci ga amsarsu, amma ƙila ba za su tabbata ba. A cikin harshe na fasaha, ana kiran wannan hallucination: shine ƙirar ƙirƙira na bayanan da ba su wanzu a cikin jimla mai kyau, kamar dai gaskiya ne. Ga mai sarrafa kafofin watsa labarun, wannan babban tarko ne: samfurin zai iya gaya muku da kwarin gwiwa irin wannan ƙaƙƙarfan ƙa'ida kamar "Idan ba ku ajiye bidiyon a kan TikTok zuwa 3 seconds ba, algorithm zai azabtar da ku", bayanan da ba a gani ba kamar "ƙulla yarjejeniya ta karu da 40% a cikin watan da ya gabata", ko ƙididdiga wanda ba ya wanzu. Tun da ya faɗi duka da iyawa ɗaya, abin da kawai ke bambanta daidai da kuskure shine ilimin filin ku da halin tabbatarwa.
Horon tabbatarwa ya ƙunshi matakai guda uku:
- Hanyar haɗi zuwa tushen: Dogaro da dashboard ɗin binciken ku (Instagram Insights, TikTok Analytics, YouTube Studio), shafukan taimako na hukuma, da amintattun hanyoyin labarai don lambobi, rashin daidaituwa, dokokin dandamali, da abubuwan da ke faruwa a yanzu, ba ƙwaƙwalwar AI ba. Yi amfani da AI don yin sharhi kan wannan bayanan, ba don tunawa da shi ba.
- Sake ƙididdigewa/kwatanta: bincika kowane kashi, ƙididdigewa da yanayin dawowar AI. Yi lissafin adadin alkawari da kanka.
- Alamar tacewa: Gwaji daga hangen mai sarrafa ko abin da aka fitar ya dace da muryar alamar, ƙima da ajanda na ranar.
Hankali: Buga wani rubutu ko martani da AI ya haifar ba tare da tabbatar da shi ba kamar buga bayanin da ba a sanya hannu ba a madadin alamar. Kawai saboda abin da aka fitar ba shi da inganci ko a kan alama.
Haƙƙin mallaka da asali: kalmomin wane, hotunan wane?
Akwai takamaiman haɗari guda biyu na AI a cikin kafofin watsa labarun. Na farko shine haƙƙin mallaka (izini da haƙƙin mallakar mai mallakar aiki): Hotunan da aka yi tare da AI na iya zama kama da ayyukan da ake dasu; na iya ɗaukar taken wata alama ba da saninsa ba, salon mai fasaha, ko kiɗan haƙƙin mallaka. Na biyu shine sahihanci da bayyanawa: ƙarin dandamali da ka'idojin talla suna buƙatar abin da aka samar da AI don a yiwa alama kuma ba yaudara ba. Dokar a bayyane take: duba hoton AI don kamanni da haɗarin haƙƙin mallaka kafin bugawa; guje wa hotuna "na gaskiya amma na karya" wadanda ke ba da labarin wani lamari na ainihi, mutum, ko samfur; Kula da bayyana gaskiya a cikin talla da haɗin gwiwa (misali "haɗin kai", tag "talla").
Sirri: abokin ciniki da bayanan kamfani
Lokacin gudanar da al'umma akan kafofin watsa labarun, kuna karɓar bayanai game da mutane na gaske: sunan wanda ya rubuta sharhi, lambar oda a cikin ƙararrakin, lambar waya ko adireshin a cikin saƙon sirri. Ana kiyaye wannan bayanan a ƙarƙashin KVKK (Dokar Kariya ta Sirri) a cikin Türkiye da GDPR a Turai. Cin zarafi ne manna sunan abokin ciniki, lambar tsari, da lambar waya cikin kayan aikin AI na jama'a. Haka hankali ya shafi tsare-tsaren yakin neman zabe da sirrin kasuwanci da har yanzu ba a bayyana ba. Ƙa'idar ta kasance mai sauƙi: ɓoye bayanan kuma kar a raba wanda ba dole ba. Sauya "Ahmet Y., oda 2024-5567" tare da "abokin ciniki"; Maimakon kasafin kamfen, faɗi "ƙayyadaddun kasafin kuɗi." Idan zai yiwu, zaɓi kayan aikin kamfanoni waɗanda ke da yarjejeniyar sarrafa bayanai kuma kar a yi amfani da bayanan ku a cikin horon ƙira.
uku mini lokuta
Case 1 - Amintaccen amfani. Wani kwararre a kafafen sada zumunta na alamar kasuwancin e-commerce yana rubuta tatsuniyoyi da hannu don posts 20 don dandamali 5 kowane mako kuma yana kashe kusan awanni 6 a mako akan wannan. Alamar ta ba da jagorar mai jiwuwa da abin da aka mayar da hankali kan samfur na mako zuwa AI kuma ya nemi bambance-bambancen juzu'i na 3 don kowane matsayi. AI ta samar da zane-zane 60 a cikin mintuna 15; Masanin ya zaɓi mafi kyau kuma ya tace su bisa ga muryar alamar. Duration: 1.5 hours maimakon 6 hours. Ya sadaukar da sa'o'i 4.5 da aka samu don gudanar da al'umma.
Hali na 2 - Tarkon da'awar da ba a tabbatar ba. Wani ma'aikacin samfurin kayan shafawa ya sa AI ya rubuta da'awar samfur kamar "sabuntawa fata a cikin kwanaki 7" kuma ya raba shi ba tare da tabbatarwa ba. Ba a tabbatar da da'awar a asibiti ba; Ya saba wa dokar talla kuma alamar ta fuskanci korafi. An goge sakon bayan sa'o'i 3, amma an yada hotunan hotunan. Kuskure: buga rubutun da ke ƙunshe da da'awar ba tare da izinin doka/ alama ba.
Shari'a ta 3 - Cin zarafin sirri. Don warware DM mai fushi (saƙon sirri), ma'aikacin sabis na abokin ciniki ya liƙa saƙon, tare da cikakken sunan abokin ciniki, wayar, da lambar oda, cikin kayan aikin AI na jama'a kuma ya tambaya, "Yaya zan amsa?" Bayanan sirri na mutane 3 sun fita daga cibiyar. Hanyar da ta dace: don cire sunan, waya da lambar oda kuma raba kawai mahallin "jinkirin jigilar kaya, sautin fushi".
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Rawanin faɗakarwa:
Rubuta kyakkyawan matsayi na Instagram don alamar mu.
Wannan da'awar kuskure ne: ba a bayyana ko wanene alamar ba, wanda aka yi magana da shi, a cikin wane sautin, kuma don wane dalili. AI yana samar da rubutu na gabaɗaya, wanda ba na mutum ba.
Ƙarfi mai ƙarfi:
Matsayinku: mataimaki ga manajan kafofin watsa labarun. Alamar: "Kökten" - alamar kasuwancin e-kasuwanci mai siyar da busasshen legumes na gida, mara kyau. Masu sauraro masu manufa: 28-45 shekaru, iyaye mata na birni waɗanda ke kula da abinci mai gina jiki mai kyau. Murya: dumi, abokantaka, bayani; BABU ƙaƙƙarfan da'awar lafiya; emoji a daidaitawa.Manufa: post na bayani (ba tallace-tallace ba) game da abun ciki na ƙarfe na kajin.Aiki: Rubuta bambance-bambancen taken 3 don Instagram (max. 60 kalmomi kowace), ƙara hashtag guda 5 masu dacewa ga kowane. Kar a haɗa da da'awar lafiya, yi amfani da ma'aunin harshe kamar "shawarar / maiyuwa". A ƙarshe, bayyana a cikin jumla ɗaya wane bambancin ya dace da masu sauraro.
Sautin na biyu yana samar da daidaitattun ƙira, zane masu amfani saboda yana bayyana alamar, masu sauraro, sautin, iyaka da tsarin fitarwa.
Tukwici: Shirya kyakkyawar jagorar murya sau ɗaya kuma manna shi a farkon kowane faɗakarwa. Babban tsalle a cikin ingancin fitarwa ya fito ne daga wannan ɗabi'a ɗaya.
Samfurin mai zuwa yana ba ku damar ba da sauri ga kowane sabon ɗawainiya:
[BRAND]: ...[Masu sauraro]: ...[Murya/TONE]:...[KADA YI]: ...[AIKI]: ...[TSARIN BAYANI]: ... (Bambancin nawa, kalmomi nawa, wane dandamali)
Amintaccen "iyakanta" faɗakarwa don rikici da yanayi masu mahimmanci:
Ba da shawarar fayyace kawai don yanayi mai zuwa; Madaidaicin bayani, kwanan wata, lamba ko da'awar shine KUDI. Yi alama a wuraren da ba ku da tabbas tare da alamar [VERIFY]. Zan yanke shawara ta ƙarshe. Hali:...
Kuskuren gama gari
- Kuskure AI don albarkatu. Don ƙididdiga na yau da kullun, dokokin dandamali da labarai, koma zuwa tushen hukuma, ba AI ba; AI na iya yin wannan.
- faɗakarwa mara ma'ana. Ba tare da alama, masu sauraro da sautin ba, abun da ake so zai bayyana maras mutumci kuma baƙo ga alamar.
- Manna fitarwa guda ɗaya. Buga amsar farko ta YZ ba tare da gyara ba; Zai fi kyau a nemi bambancin kuma zaɓi.
- Raba bayanan sirri. Ba da sunan abokin ciniki, lambar waya, lambar tsari da yakin da ba a bayyana ba ga kayan aikin jama'a.
- Isar da abun ciki mai mahimmanci ga AI. Buga martanin rikicin da da'awar ba tare da tabbaci ko amincewa ba.
a takaice
Hankali na wucin gadi shine mai haɓakawa a cikin sarrafa kafofin watsa labarun: yana rage sa'o'in samarwa da bincike zuwa mintuna. Amma shi ba mai magana da yawun iri ba ne. Rarraba aikin ta matakin haɗari; Kasance mai karimci tare da samar da ƙarancin haɗari kuma a hankali tare da yanke shawara mai mahimmanci. Tabbatar da kowane fitarwa ta hanyar haɗa shi zuwa tushen, sake ƙididdige shi, da wuce shi ta hanyar tace alamar. Kare haƙƙin mallaka, asali da sirri tun daga farko. A cikin raka'o'i masu zuwa, za mu yi amfani da waɗannan ƙa'idodin ɗaya bayan ɗaya don kalanda abun ciki, samarwa, gudanarwar al'umma, nazarin ra'ayi, yanayi, mai tasiri, nazari da sadarwar rikici.
Aikin aikace-aikace
Rubuta jagorar murya ta alama don alamar ku (ko tambarin ƙage), ba ta wuce shafi ɗaya ba: (1) wanene alamar, jumla ɗaya; (2) masu sauraro masu niyya; (3) murya da sautin (shafukan 3-5); (4) 5 "muna yi" da 5 "ba mu taba" abubuwa ba; (5) kalmomi/da'awar da aka haramta. Sannan ba da wannan jagorar ga AI kuma nemi bambance-bambancen taken 3 don sakon talla. Shigar da abin da aka fitar ta alamar tambarin kuma lura da waɗanne jumlolin da kuka gyara kuma me yasa, a cikin abubuwa 5.
jerin abubuwan dubawa
- [ ] Na rarraba aikin a matsayin "tsarin samarwa" ko "mahimmancin suna".
- [ ] Na ƙara alamar, masu sauraro, sautin da iyakoki zuwa ga faɗakarwa.
- [ ] Ina son bambancin, ba fitarwa guda ɗaya ba, kuma na zaɓi mafi kyau.
- [ ] Na tabbatar da lamba, kwanan wata, da'awar da mulki daga tushe na.
- [ ] Na ɓoye bayanan sirri da na sirri.
- [ ] Na yi nazarin haƙƙin mallaka da kasadar asali.
- [ ] Na sanya yardar ɗan adam da idanu na biyu akan abun ciki mai mahimmanci.