Riba:
- Ƙarfin ƙirƙira allon yanayi ta hanyar fassara ra'ayi zuwa maganganun jagora da canza su zuwa halaye na kankare kamar launi, rubutu, da haske.
- Ability don kafa kayan aikin yanke shawara wanda ke rage zagaye na bita ta hanyar samar wa abokin ciniki abubuwan gani na 2-3 maimakon ɗaya kawai.
- Ability don fahimtar iyaka tsakanin wahayi da kwaikwayo da kuma ayyana nassoshi tare da halaye ba tare da ba da suna ba
Kowane aikin ƙira mai kyau yana farawa daga hanya, ba daga hoto ba. Kayan aiki mafi ƙarfi don nemo wannan jagorar shine allon yanayi: allon wahayi wanda ke haɗa ji, launuka, rubutu da yanayi na alama ko aiki. A cikin wannan rukunin, za mu koyi yadda ake amfani da AI a cikin yanayin yanayi da tsarin haɓaka ra'ayi (fassara ra'ayi zuwa jagorar gani). Manufar ba shine a samar da "kyakkyawan hoto" guda ɗaya ba; Yana da game da gabatar da daidaitattun abubuwan gani da yawa ga alama da zabar wanda ya dace.
Menene moodboard yake yi?
Moodboard yana tabbatar da cewa kowa (kai, abokin ciniki, ƙungiyar) suna ganin mafarki iri ɗaya kafin yin ƙirar kankare. Lokacin da abokin ciniki ya ce "zamani da dumi", "zamani" a cikin tunaninsa zai iya bambanta da naka; yanayi a gani yana yanke wannan shubuha. Kyakkyawan yanayin yanayi yana ba da abubuwa biyar: palette mai launi (launi na farko na alama), jin rubutun rubutu (halayen nau'in), rubutu / abu (itace, karfe, jin takarda), yanayi / haske (dumi, sabo, mai ban mamaki), da kuma nassoshi salon (misali tare da kayan ado iri ɗaya).
AI yana taimakawa a nan ta hanyoyi biyu: na farko, yana ba ku damar sanya ra'ayi a cikin kalmomi (ma'anar shugabanci kamar "dumi minimalism"); Na biyu, da sauri ya hango wannan tunanin don ku iya tambaya "Shin kuna nufin haka?" ya kunshi. Muhimmin abu shine duba yanayin yanayin a matsayin kayan aiki na yanke shawara, ba abin da ake iya bayarwa ba.
Tukwici: Kada ku gabatar da allo guda ɗaya ga abokin ciniki; Bayar da kwatance daban-daban 2-3 (misali "natsuwa & na halitta," "m & mai kuzari," "classic & prestigious"). Samun zaɓi duka ya haɗa da abokin ciniki a cikin tsari kuma yana rage zagaye na bita.
Sanya ra'ayi cikin kalmomi: maganganun jagora
Maganganun da ke damfara jin tambari zuwa kalmomi biyu ko uku ana kiran su shugabanci. Jumloli na sama suna ɗauke da sifa + ma'auni na gaba: "dumi minimalism," "masana'antu amma gayyata," "nostalgic amma mai tsabta." Waɗannan maganganun suna fayyace faɗakarwar ku da tattaunawar ku da abokin ciniki. Tambayi AI don fara samar da waɗannan maganganun, sannan fassara kowanne zuwa halayen gani (launi, rubutu, haske).
Moodboard tsari mataki-mataki
- Taƙaice taƙaitaccen bayani: Wanene alamar, wanene yake nema, yaya ya kamata ya ji?
- Ƙirƙirar maganganun jagora 3: Gano kwatancen ado guda uku waɗanda suka bambanta da juna.
- Juya kowane fanni zuwa halaye: palette mai launi, jin rubutun rubutu, rubutu, haske, fage na samfur.
- Hana gani: Ƙirƙirar ƴan hotunan tunani ga kowane shugabanci (kamar murabba'in allo).
- Gaba kuma zaɓi: Nuna wa abokin ciniki/ƙungiyar, zaɓi ɗaya.
- Zurfafa: Saka jagorar da aka zaɓa cikin yaren gani guda ɗaya.
Amfani da magana da iyakokin ɗa'a
Yana da al'ada don ɗaukar wahayi daga hotunan da ke akwai lokacin ƙirƙirar allo; Amma kwafin wani aikin mai zane ya bambanta da samun wahayi ta hanyar kyan gani. Faɗa wa AI don "sanya shi cikin salon wannan alamar" yana ƙara haɗarin zama kama da waccan alamar kuma yana da ɗa'a / haƙƙin mallaka. Madadin haka, yi magana a cikin cancanta: faɗi “yawan farin sarari, rubutun rubutu da dabara, da sautunan pastel kamar wannan alamar da ake amfani da su,” kar a yi niyya ga sunan alamar. Ta wannan hanyar za ku sami wahayi amma kar ku yi koyi. Za mu zurfafa wannan bambanci a ƙarƙashin taken haƙƙin mallaka a cikin raka'a ta 9.
Tsanaki: Yana da yaudara a sanya wani aikin da aka gama na studio a kan allo kuma ba abokin ciniki ra'ayin cewa "wannan shine abin da za mu yi". Matsayi shaida a matsayin wahayi, ba alkawuran ba.
Juya yanayin yanayi zuwa gabatarwa
Kyakkyawan yanayin yanayi yana rasa rabin darajarsa sai dai idan an haɗa shi da kyakkyawan gabatarwa. Maimakon yin walƙiya hotuna cikin shiru ga abokin ciniki, tsara kowane bangare tare da taƙaitaccen labari: "Wannan jagorar tana sanya alamar ku a cikin kwanciyar hankali, wuri mai kwantar da hankali, wanda shine dalilin da ya sa muka yi amfani da farin sarari da yawa, haske mai laushi da sautunan ƙasa." Wannan labari yana ba abokin ciniki amsar tambayar "me yasa waɗannan abubuwan gani?" kuma ya sanya zabinsa a kan dabarun dabaru, ba na tunani ba. Ka kiyaye abubuwa uku a sarari a cikin gabatarwa: ji (abin da alamar zai sa ka ji), takwarorin gani (launi, rubutu, rubutun rubutu), da misalin aiwatarwa (yadda wannan yanayin zai bayyana akan post ko marufi). AI yana taimakawa anan kuma: zaku iya sa shi ya samar da ɗan gajeren bayani mai gamsarwa ga kowane bangare, wanda zaku gyara cikin muryar ku. Hakanan, lokacin yin abokin ciniki ya zaɓi, "wane kuke so?" maimakon "Wane ne yake magana da abokan cinikin alamar ku daidai?" tambayar yana motsa tattaunawar daga ɗanɗano na sirri zuwa dabarar dabara kuma yana sa yanke shawarar ƙira ta gaba cikin sauƙi. Don haka, yanayin yanayi ya zama ba kawai katako mai kyau ba, har ma da kwamfyutan kwatance na aikin.
uku mini lokuta
Case 1 - Yanke rashin tabbas. Wani mai zane ya ɓata zagaye uku na bita tare da abokin ciniki na otal wanda ke son "mai daɗi amma na kusa" saboda kowa yana mafarkin wani "alatu". Hannun maganganu guda uku (zafi na alatu, kayan alatu na zamani, kayan alatu na yau da kullun) a cikin mintuna 20 tare da AI. Abokin ciniki ya zaɓi "dumi alatu"; An amince da zane-zane na gaba a cikin zagaye guda. Sau uku na bita ya rushe zuwa daya.
Case 2 - Gano pallet. Don alamar kasuwancin e-commerce, mai zanen ya nemi AI don dacewa da palette mai launi daban-daban guda biyar. Daga zaɓuɓɓukan da suka zo a cikin mintuna 15, palette na "ƙasa + kirim + kore mai duhu" wanda ya fi dacewa da alamar an zaɓi kuma an yi amfani dashi akai-akai a cikin duk hotunan samfurin. Tsabtace yanke shawara na palette ya tabbatar da jituwa na hotuna 40 na gaba.
Case 3 - Komawa daga kwaikwayo. Wani ma'aikaci ya sanya hotunan kamfen daga alamar gasa kai tsaye a kan allon yanayi kuma ya ce, "daidai yake da wannan." Shugaban tawagar ya yi gargadin: wannan duka haƙƙin mallaka ne da haɗarin sanya matsayi. An fassara nassoshi zuwa halaye ("yawan sarari mara kyau, haske mai dumi, mahimmancin monochromatic") kuma an kafa jagora ta musamman. Aikin ya ci gaba ba tare da haɗarin kamanni ba.
Samfura masu kwafi
1) Generator furuci na jagora:
Ƙirƙirar maganganun jagora na gani 3 daban-daban don alamar [masana'antu]. Kowane bayani ya kamata ya zama kalmomi biyu-uku kuma ya ba da ma'auni / bambance-bambance (misali "ƙaramar minimalism"). Wanene alamar da ke magana: [masu sauraro na manufa]. Me ya kamata tambarin ya sa ku ji: [3 adjectives]. Bayyana kowace magana a cikin jumla ɗaya.
2) Canza hanya zuwa halaye:
Fassara bayanin jagora mai zuwa zuwa sifofi na musamman don allon yanayi: palette mai launi (launuka 3-4, tare da suna), jin rubutun rubutu, rubutu/kayan abu, haske da yanayi, 4 samfurin ra'ayoyin yanayi. Bayanin jagora: [manna]
3) Faɗakarwar Hoton Moodboard:
Ƙirƙirar hoto don firam ɗin yanayi. Hanyar: [bayanin shugabanci]. Launi mai launi: [launi].Yanayin: [haske/ji]. Scene: [sample scene].Salo: hoto na gaskiya; babu rubutu da za a iya karantawa; 1: 1 murabba'in murabba'i, sautin bayyananne kuma daidaitaccen sauti.
4) Rabe wahayi daga koyi:
Fassara bayanin tunani mai zuwa zuwa bayanin dangane da halaye na gani kawai (sarari, launi, haske, jin rubutun rubutu), ba tare da suna ko kwaikwayo na zahiri ba. Magana: [manna]
Rauni mai ƙarfi / Ƙarfi mai ƙarfi
Skinny: Yi yanayin yanayi don alamar kofi.
Sakamako: Guda ɗaya maras ganewa; Babu shugabanci, ko palette, ko ji ba bayyananne. Ba kayan aikin yanke shawara ba ne.
Ƙarfafa: Ba da shawarwari na gani na 3 don alamar kofi na ƙarni na uku: samar da bayanin jagorar kalmomi guda biyu, palette mai launi 3-4, jin rubutun rubutu, rubutu, da 3 samfurin al'amuran kowane. Alamar tana jan hankalin matasa, masu sauraro masu ban sha'awa waɗanda ke kula da dorewa. Yi bayanin nassoshi tare da cancanta kawai, ba tare da alamar alama ba.
Sakamako: kwatance guda uku masu kamanceceniya, zaɓaɓɓu kuma na musamman.
Bambanci: Ƙarfin faɗakarwa yana buƙatar ɓangarori da yawa, ƙayyadaddun halaye, da ƙa'idodin ɗabi'a.
Teburin abubuwan da suka shafi yanayin yanayi
bangaren
Me yake fada?
Yadda ake tambayar AI
launi mai launi
alama hankali
"kusan launuka 3-4, tare da suna da HEX"
typography ji
halin rubutun
"bakin ciki/kauri, serif/sans serif ji"
rubutu / abu
jin jiki
"itace, takarda, karfen rubutu"
haske / yanayi
yanayi
"dumi, sabo, ban mamaki"
wurin samfurin
app ra'ayin
"Filaye 3 inda aka yi amfani da samfurin"
Kuskuren gama gari
- Bayar da hanya ɗaya kawai: Lokacin da ba ku ba abokin ciniki zaɓi ba, kun shigar da zagayowar "wannan ba daidai ba ne"; Bada kwatance 2-3.
- Rashin sanya jagora cikin kalmomi: Yin aiki da kalmomi marasa ma'ana kamar "Modern"; Bayyana tare da bayanin jagora.
- Yin koyi da mai yin gasa: Faɗin "kamar wannan" ta hanyar ba da suna; Yi magana da cancanta.
- Kuskuren yanayin yanayin don bayarwa: Kayan aiki ne na yanke shawara; Sai a sanya shi cikin daidaitaccen harshe.
- Dakatar da shawarar palette: Samar da hoto lokacin da ba a san inda launi yake ba yana haifar da rashin fahimta daga baya.
A takaice
Moodboard kayan aiki ne na yanke shawara wanda ke ba kowa damar ganin mafarki iri ɗaya kafin fara zane. AI yana haɓaka aikin ta hanyar fassara ra'ayi zuwa maganganun jagora, fassara su zuwa halaye masu kamanni kamar launi, rubutu, haske, da hango su cikin sauri. Gabatar da abubuwa 2-3 ga abokin ciniki maimakon ɗaya kawai yana rage bita. Ya kamata a bayyana nassoshi tare da cancanta, kada a kwaikwayi nau'ikan gasa; Samun wahayi da kwafi sun bambanta.
Aikin aikace-aikace
Zaɓi alama (ainihin ko tunanin). Tambayi AI don samar da maganganu uku na shugabanci, sannan fassara jagorar da kuka fi so zuwa sifofi (palette, jin rubutu, rubutu, haske, al'amuran misali uku). Ƙirƙiri hotunan allo guda biyu don wannan fannin. A ƙarshe, bincika kuma lura cewa babu alamun sunaye ko kwaikwayi daidai a cikin nassoshi.
jerin abubuwan dubawa
- [] Na samar da kwatanta aƙalla 3 daban-daban kwatance na gani.
- [ ] Na juya mayar da hankali ga halaye na kankare (launi, laushi, haske).
- [ ] Na fayyace palette mai launi.
- [ ] Na ayyana nassoshi tare da halaye, ba tare da bayar da suna ba.
- [ ] Na yi amfani da yanayin yanayin azaman kayan aiki na yanke shawara, ba azaman isarwa ba.
- [ ] Na gabatar da shi ga abokin ciniki / ƙungiyar don zaɓi.